Pinterest, the digital pinboard for photos and videos, is one of the latest social networks businesses are starting to invest time in. For those who want to start a company profile on this website, Pinterest may be more of a challenge compared to other social networks. Most networks, such as Facebook and Twitter, require people to submit general company information and to post on a consistent basis. What makes Pinterest different is the board feature.
All Pinterest accounts have the ability to make as many boards, or pin categories, as needed. Boards allow you to organize all of the photos and videos you want to post, as well as where you would re-pin others’ photos and videos.
For companies, deciding which board themes to start with may be confusing. Depending on what type of business you have, here are four basic board themes that can help get you started on your Pinterest account.
The main purpose of Pinterest is to use photos and videos to inspire people. If you are already creating helpful blogs and videos thatcontain valuable tips and knowledge, great! Now, all you have to do is create an eye-catching photo that gives a strong overview of what the blog contains.
Once you upload the “teaser” photo, you are able to make the photo link directly to that specific blog post. If you have videos, you can add the video’s link directly to Pinterest, and a still of the video will appear on the Pinterest newsfeed.
Pinterest is another channel to create awareness of your business’s capabilities. If you have visual examples of the work you have done in the past, that would be great content for Pinterest. Make sure to use the description area to add information about your portfolio examples, and make sure you use examples that have eye-catching color. You want to stand out in the newsfeed!
Does your business sell products? If so, you should know that Pinterest is becoming an incredible force for eCommerce. Whether it’s books, webinars, or marketing tools, Pinterest could become one of your top referral sites for your online stores! Lead-generating tools, such as eBooks, can also be promoted on Pinterest. If Pinterest can act as an instant revenue and lead stream for your business, why not give it a try?
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It can be unbelievable to see what others in your industry are doing, and it’s okay to acknowledge their work. By sharing the work of others, it builds relationships, provides your visitors with more ideas of what is possible within your industry, and it gives you more content to post on your boards.
Outstanding work is universally accepted, so by sharing “Wow” examples, it increases the chances of people viewing and sharing your Pinterest posts.
We hope these board themes will help you kick start your Pinterest pinning strategy. Please be sure to follow Grow Socially and interlinkONE on Pinterest, and let us know if you have any questions in our Comments section!