Welcome to the second part of my three part series on mobile marketing must-haves! Last time around, we looked at the importance of mobile optimization, relevant content and location-based marketing.
Next week will be the epic conclusion of the series!
4. Test Your Efforts
You need to test your mobile marketing efforts. You can put together a terrific mobile marketing campaign but if you don’t test it first, you’re playing with fire. The possibility of something going awry is very real. So if you want to test it, and have others test it, and gain that feedback. Perhaps everything checks out fine, but there is still that something “missing,” if you will. Something that is simply lacking. With testing, you have time to catch the tech-related glitches and the “we need more oomph” kind of issues.
5. Track Your Success
You absolutely need to track your success. Mobile marketing is so easy to track and it’s basically insane if you don’t track your efforts to see what’s working or now, what’s packing a punch and what’s making a very small splash.
6. Get Social
You should tie in your mobile marketing efforts with social media. Many social media users are using their mobile devices, doing anything from posting photos to checking in at their favorite locations. And if you stop your mobile marketing endeavors at creating a mobile-friendly site and that’s it, then you’re missing some crucial opportunities to engage your audience. First off, when you create a mobile site you should be adding buttons that make it a one-click action for your audience to share your mobile pages on a social media site. (This is made easy when you create your mobile site at iFlyMobi. I digress.)
You should also start thinking about, and implementing, mobile marketing campaigns that engage across all social media platforms. Your audience is there, so you should be too!