I recently had the chance to attend and participate in the Print Delivers event in Boston, Massachusetts (a.k.a. the home of the 2012 World Series Champions).
During the event, interlinkONE and Grow Socially CEO John Foley, Jr. spoke on the topic of “Integrating Print in a Multi-Channel World”. I’m quite happy to report that one of the organizations behind the event — PINE — did a great job of demonstrating how that topic could be implemented.
How PINE Used QR Codes and Mobile
All attendees received a handout that sought to gather their feedback from the event. The goal was to have people fill out the form and hand it to one of the staff before they went home. In addition to providing that option, PINE also provide a way for the growing mobile audience to share their feedback with their smartphone.
At the bottom of the handout, they included a QR Code. It directed people to a mobile website (one that was built with our iFlyMobi application) where they could quickly answer questions and share comments via their phone.
I, for one, absolutely preferred to communicate with them in this fashion!
For one, my handwriting is horrible. I would have felt quite bad for the PINE staff member that would have to try to decipher my hand-written feedback. But also, my smartphone was in my hands throughout the entire event. Including the QR Code made it much easier for me to provide my feedback on this conference (one that was superb, indeed).