Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
QR Codes used to Drive Event Traffic
Posted by 
on Wednesday, October 20, 2010 
at 12:51 PM 
in The October 2010 edition of American Printer magazine features a case study from one of our QReate & Track customers.
The case study highlights how The Philipson Group used QR Codes at the Rochester Film Festival.
Here is a quote from the article as to how our software helped them accomplish this:
“Using interlinkONE’s QReate & Track software, we developed giant 4 × 7-ft. posters, postcards and T-shirts for the volunteers, all containing QR Codes,” says Michael Philipson. “We had to take into consideration that people standing in line or in the center of the street might want to scan the code. We tested various sizes and, using the QReate & Track software, came up with a size of about 4 × 4 ft. for each code, for ease of readability.”
Here is a picture of one of the QR Codes at the festival:
For the full article: http://americanprinter.com/how-to/ny-firm-executes-qr-codes-1010/
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