The Mobile Invasion
Posted by 
on Friday, August 6, 2010 
at 2:53 PM 
in During the upcoming weekend, I’d like you to look around a bit. Perhaps it’s while you grab a coffee, travel on public transportation, or attend a sports event or concert. As you watch what others are doing, I am quite sure that you will come to this conclusion: more and more people are carrying and using smart phones.
Mobile Marketing Watch published the results of a study by Nielsen that confirms this. In fact, the title of the post is “Android, Smartphones Invading U.S. With A Vengeance“.
Here is the chart that pretty much sums up what we all know, or will know, after this weekend 
There is no need for anyone to believe that the growth of smart phones will slow down anytime soon. Thus, if we are a printer, mailer, fulfillment house, or some other sort of marketing services provider, we must do everything we can to ensure that we ride this same path upwards.
- It might be with QR Codes: 2-D barcodes that help make print interactive and provide measurement.
- Perhaps it’s finding ways to incorporate calls-to-action on printed materials that require SMS/Text-Messaging.
- It may also mean finding ways to communicate with our prospects and customers via text.
Sure, this type of change will affect our business in various ways. If we are driving people to the web on their mobile phones, it would be wise to point them to mobile-optimized landing pages. If we are communicating via SMS, we may need to invest in new technology or a service.
But as the Nielsen study helps us to see, people are investing in smart phones. If we make the necessary investments to keep up with them, we may reap the benefits quickly.
Tags 
