Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Christmas in July!
Posted by 
on Wednesday, July 28, 2010 
at 1:45 PM 
in Just like the title says it was Christmas in July for me today! I received a great surprise in the mail this morning while in a marketing meeting. It was a package from my favorite cookie company Cheryl & Co. (If you have never tried these cookies before definitely put it on your bucket list!)
The package contained a box of 6 of their cookies. Also, there was small card with a message from the salesperson that I did business with last year while ordering our company holiday gifts.
Why did I think this package was so great? Well, because for one thing I wasn’t expecting such a nice treat (Hint, hint to my boyfriend)! But I really thought this was a great marketing effort. I have ordered from them multiple times. Yes, they have a great product, but their customer service is absolutely excellent. This was another example of that.
This treat helped to put them back in my mind… Sure, it’s July. But before we know it, it will be time to order treats for our customers once again. Also, their package prompted me to go check out their website to see if they have any new items that I may not have seen yet.
So…. When it comes to your marketing efforts, are there any small things you can do today to get your customers thinking about you in a good way?
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