interlinkONE

Personality is Everything

Posted by Katie Sadlier on Monday, April 12, 2010 at 9:28 AM in Marketing, Technology

Which is better: “traditional” marketing or social media marketing? This debate may never be settled. What is certain is that marketing has become a whole new ball game, and the way we communicate has been drastically changed forever. Today’s consumer has been bombarded by a media explosion. Imagine, you wake up to a vitamin advertisement broadcasting on the radio, walk downstairs to grab a cup of coffee in your logoed mug, turn on the TV to catch the news and see a commercial for breakfast sandwiches, grab the newspaper from your stoop as a barrage of catalogs to your local retailers cascade out, you open your email to find that a co-worker has invited you to a dog grooming event through Facebook, then the phone rings with a telemarketer inquiring about your mobile carrier, once you hang up you get a text message from your local hang out saying drinks are half off tonight… you get the picture. Further complicating the issue of media overload is the demographic of today’s consumer. Today’s consumer is a multi-tasking, on the go, well informed, and savvy individual. They know what they want and seek out exactly that. So how then do we get their attention?

It’s very simple. No matter what type of marketing you use, old fashioned or social, you must have personality. What is going to make you stand out from the competition? How are you going to catch the attention of today’s busy and expert consumer? Consumers now have easy access to a countless supply of products and services available to meet their needs. Just promoting the benefits of your products and services is not enough anymore. Your personality is necessary to shine through the media saturation. If you want to grab the consumer’s attention you have to be engaging, authentic, and credible. So show your personality and say what you think! Be entertaining and provide people with something that they can talk about.

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