interlinkONE

Three Tips for Your Next Direct Mail Piece

Posted by Michelle on Tuesday, March 16, 2010 at 12:30 PM in Design, Marketing

Recently  I attended a webinar that featured Trish Witkowski from foldfactory.com. In the webinar Trish shared many direct mailer ideas and examples

 I wanted to share a few of the tips that I thought you might find helpful as well.

 The Money is in the Details

 Size, weight and shape are very important to think about when you are creating a mailer. Make sure to check out http://ilnk.me/1e83 for size and pricing options from the USPS. A quick tip that Trish gave was a non-machine able piece automatically increases the cost .20 cents. If cost is a factor for you, following the guidelines is one way to insure that you are not spending any money where it is not necessary.

 Be Creative When it Comes to Folds

During the examples section of the webinar, I was very impressed with the many different folding options that were presented.  Of course, wafer seals can play a big part in the mailing process and the costs. If you were to fold the mailer on the right side, you have 3 open areas that must be closed with a sticker. Your best bet may be to place the fold on the bottom and then you only have to seal the tip opening with a wafer. However, being creative with your folding can have a positive impact on the success of your piece.

 Stand Out

What are some ways that you can make your mailer stand out? One suggestion might be to use variable data pieces. Use the data you have about the recipient to personalize the piece – and try to go beyond Dear [FirstName]. Other options might pop-up cards and light-up cards.

 In conclusion, Trish left the audience with this quote: “A person is shown 6,000 media messages a day; they will roughly pay attention to 50 of them and positively remember 4 of them.”

 Will your next direct mail piece be remembered?

(2) Comments Tags Direct Mail, Marketing