Marketing Commentary from interlinkONE
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Benefits of Integrated Marketing
Posted by 
on Friday, March 12, 2010 
at 9:12 AM 
in A recent article in DMNews helped put the spotlight on the benefits of integrated marketing.
The article, which is a great read, focused on non-profits. However, the challenges they face are quite similar to those of businesses both large and small.
Does this sound familiar to you at all? —- “…databases can be cumbersome, and accessing constituent information in real time isn’t something many organizations can do, Regen adds, noting that many nonprofits also aren’t organized for integrated marketing, with their structures, cultures and communications inhibiting cohesion“.
While some of those challenges may seem daunting to overcome, an integrated marketing approach can absolutely help. Here are 3 of the main benefits listed in the article that come from integrating marketing activities:
- Access Data in Real-Time
- Wisely Invest Your Money & Resources
- Produce a Higher ROI
Do those types of benefits sound familiar? Are they, perhaps, on your wish-list?
If so, an article like the one in DMNews may be just the inspiration you need to start integrating your marketing activities — from direct mail to e-mail to SMS to QR Codes and more.
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Great post. Thanks John for pointing me to it. We spend a lot of time liberating data from all sorts of deep and dark corners of the enterprise. Data access issues are a huge barrier to many businesses communicating effectively. Lots of redundant work often doesn’t get coordinated well enough, often resulting in confusing communications that deliver conflicting messages (at the worst) or mild confusion (the best case) in the mind of the customer.