What Social Media is To Me
Posted by 
on Tuesday, March 9, 2010 
at 4:18 PM 
in I am certainly a huge fan of Social Media. Over the past few years, it has helped increase awareness of our company, its employees, and our products. I recently commented on a post in PrintJunkie.net, and I wanted to share those sentiments here as well:
The core to Social Media for me is this: Trust is earned, and relationships are built over time. So in this sphere of marketing I try and use the tools to gain trust and build a relationship. I try my hardest to put information out there to help others grow their business.
I’m a marketer and a business fanatic. I greatly enjoy the prospect and opportunity of helping others as well.
I’m posting and sharing information that is not always about me or my company, (99% not) but rather information that may be relevant to people that matter. Even the 1% or so is about sharing information that I still think is relevant even though another employee wrote it on behalf of the company. I’m hoping the information I share exposes my knowledge, and also our employees knowledge which can be picked up over time. If folks want to learn more about my company so be it. But they do know firsthand my thoughts on the subject matter, who is behind the company, what our employees do, the inner workings of who we are, and yes, interested folks can go find out what we do.
So it is myself and these folks… The employees in our company are empowered to use Social Media. NO policies either! This is not a leap of faith, this is part of today’s business. Iit is not discretionary in my mind. The funny part is we have been doing this all along in other marketing channels and using different medias. Yes before these tools came along, it was never sell – sell – sell for us. The difference is this environment allows us to possibly build more relationships in a broader and more meaningful way.
So — use social media to build relationships trust. And as @chrisbrogan put it, “Stop talking about yourself!”
Have a great, productive day folks!
If you wish – follow me on twitter
http://www.twitter.com/johnfoleyjr or @johnfoleyjr
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