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Tips for Using Facebook in Social Marketing

Posted by Meg Whelan on Tuesday, January 12, 2010 at 11:52 AM in Marketing

Facebook can be a quintessential tool in social marketing when used correctly. Facebook, a social networking site that was originally created for college students, has exploded on the internet. It is now open to everyone with networks including colleges, companies, and locations.

With more than 350 million active users, it is no surprise that Facebook revenue will be close to $600 million according to marketingpilgrim.com. That is 350 million people who could possibly be viewing your company’s profile, 350 million chances to wow someone.

Perhaps the biggest benefit of Facebook for businesses is that it allows you to connect to your audience in a more personable manner which is very effective at fostering trust and credibility for your company.

Things to Remember:
1. Keep your information contact information, web address, and any other pertinent information current and accurate.
2. Beware of over posting. It could be considered spamming.
3. Use events to get the attention of your fans, group members, or friends. Whether you are launching a new product, going to a convention, or having a company outing, use events to build excitement and share your news with a wide array of people.
4. People remember pictures, not words. Post photos whenever you can.
5. Take advantage of the option to “Message All Members” in a group when you have something special to share.

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