Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Adding a bit of color to your QR Codes
Posted by 
on Thursday, December 17, 2009 
at 10:27 AM 
in 
The possibilities for QR Codes to help increase the impact and effectiveness of printed materials continues to increase.
Of course, the QR Code is not the one and only solution. For a marketing or educational effort to work, you still must consider the message, the design, and the target audience.
To help you with the design portion, we recently released an enhancement that allows to generate QR Codes in various colors.
For example if you are creating a QR Code for your company, make it the company colors. Or if you are designing a holiday card you can make your QR Code red or green.
Standard black-and-white QR Codes may allow people to respond to your printed pieces – however, adding color to your QR Codes may be necessary to ensure your creative design can truly come to life. A QR Code in the right color(s) can enhance a printed piece and complement it. Designers put a lot of thought into the placement and colors in their designs and this is just one more way the QR Code can truly be incorporated as part of the design.
Check out how you can make your own QR Codes today at QReateAndTrack.com. And while you are there check out some of the other useful tools that we just added like the ability to make QR Codes all different sizes and at 300 DPI high-resolution image.
Be creative, you have a lot of colors to choose from.
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