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Presentation: QR Codes – Create & Measure
Posted by 
on Monday, November 2, 2009 
at 5:06 PM 
in QR Codes: What are they and how they can help your marketing efforts
View more presentations from Jason Pinto.
The buzz around QR Codes in North America has been increasing quite a bit over the last few months. If you do not know what they are, here is a brief primer.
Companies are using them to increase the response rates on some of the marketing efforts. QR Codes help tie together print, mobile, and web channels.
Along with having software that creates and measures QR Codes, interlinkONE is also working on sales materials that will help printers sell QR Code solutions to their clients.
Here is a presentation that walks through the basics:
- What are QR Codes?
- What is required to use them?
- Examples of how they can be implemented
- How they can be measured
We hope that you find this helpful!
Click here to view the presentation…
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This post was mentioned on Twitter by johnfoleyjr: QR Codes: What are they and how they can help your marketing efforts – http://ilnk.me/62d...
Why is ther no mention of one to one QR code applications with inmedded purls?
Hi Andy,
Thanks for the comment.
We actually published an updated version of the presentation today.
It has a couple of slides showing QR Codes being used on postcards, directing people to personalized URLs.
We absolutely see PURLs as one great way to use QR Codes.
Thanks,
Jason
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