Cross-Selling in your Marketing Campaigns
Posted by 
on Monday, October 26, 2009 
at 12:46 PM 
in There are very few marketers out in the world that will confess to having “enough time”.
Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world.
Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and their desks may be covered in sketches.
However, the best intentions in the world do not always mean those projects will see the light of the day. Thus, when you do get a project done, you need to capitalize. Take full advantage of the content that you are pushing to the world.
Here is an example.
Contact Form and Newsletter Subscription Option
A customer recently launched a campaign that primarily consisted of a landing page with a quiz. All respondents that successfully answered the quiz were eligible for a prize.
Well, at the very bottom of the quiz, they asked people for their contact information (of course), but they also asked if people wanted to subscribe to their newsletter.
Yes, they certainly may have had other ideas for campaigns that would specifically drive newsletter subscriptions. But here, they took advantage of a campaign that did see the light of the day, and used it to also try to get people to subscribe.
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