Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Using Flash on Your Landing Pages
Posted by 
on Friday, October 23, 2009 
at 8:23 AM 
in Customer Service Tip from interlinkONE!
The experts on search engine optimization very wisely discourage heavy use of Flash on a corporate website. However, Flash may have a great place on landing pages and micro-sites that are dedicated to marketing campaigns that rely on channels other than Search to reach the world.
With interlinkONE’s marketing software, you can create landing pages and micro-sites that provide personalized content, track downloads to external sites and sales materials, allow people to update contact information, and also collect data from each site visitor via survey questions.
However, sometimes those sites need a bit of pizazz to ensure that people will respond to the survey, or download the ebook. Yes, sometimes those sites need Flash (excuse the pun!).
Here are a few ways that Flash could improve the success of your landing pages and micro-sites:
As the Welcome/Splash page:
Rather than directing people immediately to the survey page, you can present them with a Flash movie that greets them when they access the landing page. It should have a similar creative and theme as the original piece – the mailer, email, banner ad, etc. The Flash movie can entertain the user, and help to push across your message in a slightly different format – an animated movie, with or without sound.
After the movie plays, users can automatically be redirected to the survey page. Or, you can give them a “Click here to Proceed” link.
Animated Banners on Top of the Response Page
Best practices dictate that your Response/Survey page should not be too busy. The main goal of those pages is to get people to provide some information, and click the Submit button. Thus, you don’t want to distract them too much, or provide too many other options.
However, putting a Flash banner at the top of the Response page can help add a bit of life and oomph to your response page. Not only can it entertain the viewer, but it also might be used to further push your message. It can be an extra incentive to get people to provide answers to questions below, and to enter/update their contact information.
These are just a couple of ways that you could use Flash to help improve the success of your landing pages and micro-sites. If you have any questions about how to add Flash movies to your landing pages, please let us know!
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