Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
QR Codes: from the city to the forest
Posted by 
on Thursday, October 22, 2009 
at 8:01 AM 
in 
QR Code in action... Try it!
At interlinkONE, we are very excited about the opportunities that are being created thanks to QR Codes. More and more marketing departments are looking at these as a way to add a bit of excitement to their printed materials, but even more important, as a way to increase the success of their marketing efforts.
Over the past few weeks, we’ve read a couple of stories related to how QR Codes are starting to enter a bit more into our daily lives.
In the Newspaper
On October 8th, the New York Times published its first QR Code. It was advertisement from TIAA-CREF. The QR Code directed people to a mobile site that had more information about the company.
In the Forest
The Arkansas Department of Parks and Tourism are using QR Codes to help visitors to their state more quickly get information and find their way around. For example, the codes will be used to help me get information on subjects such as driving routes, itineraries, maps, city dining and lodging information, and hot deals and packages.
These are just a couple of the recent stories that help demonstrate ways QR Codes can be used. While traveling yesterday, I noticed them on the front cover of a magazine, and in a few print advertisements as well.
Ready to give QR Codes a try?
Would you like to try QR Codes in your marketing effort? Would you like a bit more information on what they are, how you can create and test them?
If so, we’ve put together a site that provides loads of QR Code-related information.
Here is the link! http://interlinkONE.com/home/qrcodes/
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