Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Point me in a new direction
Posted by 
on Friday, July 24, 2009 
at 8:20 AM 
in 
Okay, please excuse the pun.
But I had a great conversation with a customer yesterday. He is currently a print service provider that is making the transition to position himself as someone that offers marketing services.
He asked – why should I use your software solution for my email marketing needs, when I could use [Fill-In-Name-Of-EMail-Software-Point-Solution] here?
Wondering what a “point solution” is? — Here’s a definition from PC Mag: “Solving one particular problem without regard to related issues. Point solutions are widely used to fix a problem or implement a new service quickly. “
As the definition helps point out – Point solutions certainly have advantages, but also drawbacks.
So………. why do I believe this marketing services provider will find greater advantages sending and measuring email marketing efforts through our end-to-end software solution?
(Drum-roll, please…)
Execute and Measure All-In-One:
As the service provider gets print business from his customers, they can execute and measure the activities all in one system… This makes it easier on the customer to check reports — they only need to log on to one place, and can view their results in one dashboard.
Use Multiple Channels:
Our software solution allows you to market via other channels and medias – For example, service providers can execute and measure banner ads, general landing pages, TV advertisements, print ads, QR Codes, text-messages, and more…Thus, as you look to execute efforts in other channels, you can either keep buying separate point solutions…… or… you can use the end-to-end software solution that you already have.
Make it Personal:
As a service provider executes campaigns, they are collecting marketing data for their customers. Thus, when the data is all in one system, they can easily deliver personalized materials in future marketing efforts. Sure, you could export data from your separate point solutions, and import them into one another —- but, let’s just say that method won’t win any points in the “efficiency” department.
These are just a few of the benefits that I see our customers experience. If you’d like more information on our email marketing solution, feel free to check it out here.
(Photo credit – Flickr Commons http://www.flickr.com/photos/purpleslog/)
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