Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
What is Marketing Automation?
Posted by 
on Thursday, July 16, 2009 
at 7:48 AM 
in Marketing automation is exactly how it sounds. It’s all about making the steps in marketing automatic, as opposed to manual in nature. And it’s accomplished by using software that can execute automated marketing steps.
Imagine harnessing the power of technology to engage your prospects. Via email. Via text messages. Via social networking sites. And then setting up the relationship building process to work completely automated. You still have personalized messages. You still make that connection with your prospects. But it’s all done with an automated system – making technology working for you!!
When you build a marketing campaign, there are a lot of moving parts. Yes, you need to get the message out there to your prospects. You also need to ensure that the message stays consistent. Using software that helps you do this saves time, money and allows you to do things within your marketing campaign that perhaps wouldn’t be efficient were you conducting the various aspects manually.
You build your marketing campaign. You develop the marketing messages and you will get them to your target market through the following: text messaging, direct mail, email, Facebook and MySpace ads and banner ads. Each message sent through each of these methods will have a call to action and will allow for a response from your prospects.
However, there is no “man behind the green curtain” choosing when to unleash each message. The delivery of the messages are already pre-determined and set up on a fine-tuned schedule. Banner ads are in place on day one. Social media ads (Facebook and MySpace) are also ready to go. Emails will be sent 3 days later. Text messages will go out 4 days after that. And then the direct mail will hit the streets a few days later. Each message is completely scheduled and each message invites response from prospects.
And the moment your prospects begin to respond and utilize those response mechanisms, your automated marketing system continues to plug away at the campaign, kicking into high gear. Whether the prospect responds via a web form after clicking on a banner ad, or a personalized URL, that prospect is sent information that directly corresponds to the prospect’s interest.
Relationship building via an automated system saves resources in regards to both money and time. And by providing relevant information to the prospect in a timely manner, a company is more likely to foster that relationship and turn it into a sale.
Tags 20 Responses to “What is Marketing Automation?”
Skunk…
[...]On the net that demands your own personal website to increase your solutions[...]…
miss…
[...]There are also many exhaust system available other than this two brother exhaust system[...]…
Please…
[…]Use of the ideal ingredients and cooking techniques to be able to come up with interesting and innovative[…]…
Vacuum…
[...]Men and women those who sell handmade cloths ought to also have a label in their clothing[...]…
Always…
[...]Solitary school and make certain which you receive the terrific coaching for the state, and the college[...]…
Made…
[...]For you. This is the best physical exercise bike, which has all of the needed facility to minimize your extra bodyweight, [...]…
Pot…
[...]Ones for inviting people for the wedding. Enormous collections are available for friends and relatives, according to your [...]…
Swimwear Shopping…
I was reading a truly astounding write-up in regard to micro bikini yesterday afternoon on the tv….
Airport…
[...]Put on the ghillie jacket with typical bdu pants. Also, for those who do prefer to move around great deal along with the[...]…
Web…
[...]Architectural offices might have prints copied and consummate scratch pad jotters can have their notes quickly saved inside a digital file via document shredding ca[...]…
Ten…
[...]Appointed so as to gather the insurance policy cash every single 12 months from the prospects location alone. One on the [...]…
Paragoons…
[...]Camping tents. Ordinarily camping tents are created is dependent upon the amount of occupants that could occupy the[...]…
Maches…
[...]Exercise bike, you could lessen your bodyweight considerably and eliminate your additional bodyweight challenge and it is [...]…
Nice site…
[...]here are some links to sites that we link to because we think they are worth visiting[...]…
Bank…
[...]On any with any in the journey companies who have their web existence on the internet.come across organic beauty at it[...]…
Mast…
[…]Stove, refrigerator and cook tops that you are obsessed with. In phoenix arizona people get best returns[…]…
Free iPod Music Downloads…
[...] I’m impressed, I must say. Actually rarely do I encounter a blog that’s both educative and entertainin [...]…
mute…
[...]Slowly the sugar became considerably affordable and also the custom has spread to normal men and women also.because the cost from the sugar came down[...]…
Facebook Of Sex…
Sites of interest we have a link to…
Sada…
[...]An eco friendly living is nothing but easy living taking around the proposals for waste[...]…