Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
You gotta give
Posted by 
on Friday, June 26, 2009 
at 3:34 PM 
in Someone that is thinking about dipping their feet into the waters of social media typically asks this question: “What will I get out of it?”
That certainly is a valid question. If you are going to devote time and energy (and possibly a bit of money), you certainly should expect to see a return on investment.
There is another point of view to consider as well — What can you offer to the hundreds and thousands of people that you might reach via social media marketing channels?
If you want to have a beneficial experience on sites such as Twitter, LinkedIn, Facebook, and more, you have to be willing to give. If you do, you will be rewarded.
- If you are interesting, more people will read what you have to say.
- If you post informative articles, people will view you as a thought-leader.
- If you share helpful information, people will help spread that for you
If every post you contribute to Twitter or LinkedIn is simply to promote yourself, or your product or services, you may quickly find that social media is an unfulfilling channel.
Yes, social media is a unique channel. You truly need to be willing to join discussions, offer insight, and ask questions.
If you are willing to give, you will indeed receive (a successful ROI!).
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