Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
How hot is our newsletter?
Posted by 
on Wednesday, April 15, 2009 
at 9:29 AM 
in 
The above chart is a report from our January 2009 e-Newsletter. Basically, it tells us how many people clicked the links to each of the four articles in the newsletter. Yes, it helps us to tell us which areas of the e-mail provided the most heat, or attracted the most attention.
When it comes to e-mail blasts, the most common statistics that may be bantered about are the “Open Rate” and the “# of Bounces”.
Another piece of data that can be very helpful though involves which links people are clicking on in your e-mail. With that data, you can then analyze your design, your layout, wording and more. Also, that data helps provide insight into ideas for future articles.
Are you interested in how you can gain valuable reporting data for your e-mail blasts?
Feel free to contact us to find out how. 1.888.872.4608 or Sales@interlinkONE.com
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