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“Stop Thinking Like an Association” to Debut at ASAE Annual Meeting Led by John Foley, Jr. and Samantha Lake

ilinklogo_280WILMINGTON, Mass. – (August 1, 2016) John Foley, Jr., CEO of interlinkONE, Inc. and strategic association advisor, and Samantha Lake, Vice President of Association Marketing Services for Grow Socially, will present a one-of-a-kind learning lab session at the 2016 American Society of Association Executives (ASAE) Annual Meeting in Salt Lake City, […]

How In-Plants Can Use Cross Media: Part I

Cross media is essential these days for anyone trying to reach their target audience in a meaningful way. For in-plants, this may mean attracting the attention of your in-house clients, or helping your parent organization push its promotions to multiple channels.

Either way, a discussion of what cross media is, and how to use it effectively, can help you remain […]

12 Ways to Incorporate Social Media into Your Next Event

If you are attending or exhibiting at an upcoming event, be sure to prepare an online marketing strategy to help you plan for it, as events are a great opportunity to build awareness and promote your organization online. There are many online channels you can use for event promotion, but we would advise you to begin with social media. […]