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“Stop Thinking Like an Association” to Debut at ASAE Annual Meeting Led by John Foley, Jr. and Samantha Lake

ilinklogo_280WILMINGTON, Mass. – (August 1, 2016) John Foley, Jr., CEO of interlinkONE, Inc. and strategic association advisor, and Samantha Lake, Vice President of Association Marketing Services for Grow Socially, will present a one-of-a-kind learning lab session at the 2016 American Society of Association Executives (ASAE) Annual Meeting in Salt Lake City, Utah. […]

How In-Plants Can Use Cross Media: Part I

Cross media is essential these days for anyone trying to reach their target audience in a meaningful way. For in-plants, this may mean attracting the attention of your in-house clients, or helping your parent organization push its promotions to multiple channels.

Either way, a discussion of what cross media is, and how to use it effectively, can help you remain successful […]