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How In-Plants Can Use Cross Media: Part II

Missed part I of this mini series? Please click here to read my previous post!

What cross media channels can my in-plant facility choose from?

The list of channels available today can be overwhelming. Before we get into the different channels available, a word of advice: choose a few key channels that you think will work best for your target […]

Can Automated Marketing Work for My Business?

Many marketing departments should consider using automated marketing solutions. While automated may make it sound as if you are using computers to take over the marketing department duties, there’s no loss of control with automated marketing, in fact you’ll gain more control than before. When done correctly, automated marketing platforms should be an extra pair of hands for your marketing […]

How To: Increase Email Open Rates

As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does have some downfalls, especially if […]