Sales

Making Inbound and Content Marketing Work for You

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good news for customers, who […]

Choosing the Right CRM System for Your Business

Would it make running your business easier if you had access to all the data you needed about each customer at the touch of a button? That’s the magic of a CRM, or Customer Relationship Management system. A good CRM system does much more than store all the data you need. With the right CRM you can share vital […]

Differentiating a Commodity from a Solution

Any company can sell commodities, solutions, or a combination of the two. At the management level, knowing which is which rarely creates any difficulty: McDonald’s sells hamburgers, while Stanley Steamer sells carpet cleaning. When looking specifically at sales, however, it’s a bit more difficult to understand how to differentiate between selling a commodity and selling a solution. Each requires […]