John Foley, Jr. to Deliver Keynote at the 2015 NEDMA Annual Conference

John Foley Jr. headshotFOR IMMEDIATE RELEASE

interlinkONE and Grow Socially CEO/CMO, John Foley, Jr., to Deliver Keynote Address at the 2015 NEDMA Annual Conference

(Wilmington, MA, April 16, 2015) – John Foley, Jr., CEO/CMO of interlinkONE and Grow Socially and Forbes’ 15th most influential Chief Marketing Officer on social media, will deliver the keynote address at this year’s New England Direct Marketing Association (NEDMA) Annual Conference on Wednesday, May 27th at 8:30 am.

John’s keynote address, “Once Upon a Time: Using an Ancient Skill to Find Success in a Modern World,” will explore how organizations can increase sales and engage their target audience by using the ancient skill of storytelling.

“We’re honored to have John Foley keynote because he is an incredibly influential integrated marketing thought leader, spanning mobile, digital, and direct mail,” says Beth Drysdale, NEDMA’s Managing Director. “His knowledge, case studies, and engaging style will provide relevant, valuable takeaways for our audience and set the tone for our event, which is all about integrated marketing and helping people become better marketers.”

“The interlinkONE and Grow Socially teams have thoroughly enjoyed being a part of the Annual Conference in the past and have learned a great deal from attending, and this year I am honored to be able to deliver the keynote to the NEDMA audience,” says John Foley, Jr.

For organizations of all sizes looking to create a lasting impression with their audience, this keynote will address how to use the art of storytelling to engage with their target audience and find success in the modern world. As John Foley, Jr., states, “when it comes down to it, there’s nothing our brains crave more than a well-crafted, captivating story. So, if you’re ready to increase sales and engage your listeners, it’s time to forgo some of the data and start using storytelling to make a personal connection with your clients and donors.”

Don’t miss out on John’s keynote address and the NEDMA Annual Conference. Click here to register.

Event Details

Event: NEDMA Annual Conference: It’s All Direct!
Date: Wednesday, May 27 – 8:30am – 4:30pm
Location: Bentley University, Waltham, MA

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John Foley, Jr. is the CEO and CMO of interlinkONE and Grow Socially. As a world renowned speaker, John is recognized as a thought leader in the areas of marketing, strategy, and organization transformation. With a strong background and history in direct marketing, John has the experience and knowledge to help businesses meet today’s challenges. For interview requests, sales questions, or other needs, please use the media contact listed below.

Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE and Grow Socially
donnav@interlinkONE.com

interlinkONE Featured in TechCreative Case Study: Marketing and Mobile

Recently, I was interviewed by Boston based Semper, LLC for a case study in their TechCreative series. The case study, titled “With A Recognized Social Media Leader At Its Helm, A Marketing Solutions Provider Helps Clients Reach Mobile Customers” really focuses on the combination of two of my passions; technology and marketing.

It was an honor to share both my story, as well as the history of interlinkONE, my marketing services company Grow Socially, and interlinkONE’s QR Code generation and tracking application, QReateandTrack.com with them. They did a wonderful job with the case study, and I am very excited for everyone to have the chance to read it now that it has been published.

I invite you to read the case study, and please leave comments or share this post throughout your social media channels.

Click here to read the case studyTechCreative Logo

 

Thank you for your continued support, and thanks to Semper, LLC for showcasing both my and interlinkONE’s achievements in marketing and mobile.

A Quick History of Print Media

Advertising would not be the same without print media. Whether it be printed texts, images or a combination of the two, print media includes a wide range of printable materials, including magazines, newspapers, brochures, soft and hardback books and more. In terms of modern society, print media has greatly influenced the way we think as well as the way we learn.

Print MediaPaper was created in A.D. 105 in China. Just a mere forty years later, the first movable type of invented, yet it was several hundred years later that print reached Europe. Pamphlets and books started to be printed in an efficient manner two hundred years later.

Once the printing press was developed, the next major advancement to take place in print media was the creation of different typefaces. The “Roman” typeface was created around 1470, which proved to be much simpler to read than the typeface that had previously been used.

It wasn’t until 1880 that photos could “be printed in a range of full tones.” Once the photos started being printed, this caused there to be the ‘rise of celebrities.’ It was the tabloids, such as the New York Daily Mirror, that transformed celebrity status as we know it today by doing photo spreads of famous people.

Over the next century, new typefaces were created and print media started to be modernized to what it is today. Toward the end of the 20th century, the Internet made its way into the hands of the public, and this of course largely affected print media.

The Internet positively affects print media because people from all over the world are able to work together to create further advancements in print media. On the other hand, it affects it negatively because not as many people turn to print media like they did in the past. For example, instead of reading a paper newspaper, many people now receive online digital versions.

The one thing that cannot be denied is that print media is still here, and as it evolves, we have to continue to find unique ways to incorporate it into our marketing efforts.

Don’t Underestimate the Power of Email Marketing

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting the most out of this valuable resource.

Why Email Marketing Matters

Email marketing offers a lot of advantages. Email is:Email

  • Customizable – you can customize everything from your email content to what triggers an email to be sent. It’s a versatile medium, so use that to your advantage.
  • Affordable – setting up an email campaign is cost effective. Crafting a good email takes time, but emails are still relatively quick to put together compared to other marketing materials.
  • Relationship focused – email brings you into direct relationships with your customers, encouraging them to take action on your messages.
  • Measurable – email metrics tell you everything from open rates to click through rates and unsubscribe rates. All this tells you what you are doing well and where you could do better.

How To Make The Most Of Email

Email is a great ally for your business, but how do you make the most of it? Your aim is to send timely relevant emails that will be opened and acted upon. Start by:

  • Keeping it personal – you’re not sending email to “your list”, you’re sending it to the individual customer who is going to read it. Keep them in mind and address them directly.
  • Keeping it snappy – customers get a lot of marketing messages. Make yours stand out with an attention-grabbing headline and content that lets your brand’s personality shine through.
  • Keeping it customer focused – make the time spent reading worth their while. Instead of opening with why they need to buy your product or service, offer information that will be useful to them. Inform and entertain first, sell second.
  • Keeping it actionable – email is a great medium for encouraging action. Make it clear what the next step is, whether that’s getting in touch, placing an order, or looking out for the next eye-catching missive.

Email is a marketing mainstay that offers a welcome boost to your business. Give plenty of love to your email list and give them tantalizing content that will establish your business as worth paying attention to.

Use the USPS’ 2014 Promotions and Incentives to Your Advantage

USPSLooking for a way to get a little extra bang for your marketing buck this year? Look no further than the USPS’ 2014 Promotions and Incentives.

Today, let’s take a look at the Mail and Digital Personalization Promotion, and how it can help you. The goal of the promotion is to get recipients of direct mail pieces excited about personalized landing pages, and personalized mail. Using ilinkONE V8, generate a pURL (personalized URL) that will direct the recipient to a personalized landing page that appears customized for them, and customize the mail piece with a personalized message to get them excited to visit the pURL.

Did you know that 68% of B2B businesses use landing pages to gain new sales leads for future conversion? (Marketing Sherpa) It’s true! Wondering what to do with the landing page? Offer them relevant content! It’s true; what your customers and prospects want is something that educates them and makes them feel valuable. When they reach their personalized landing page, offer them content that’s relevant to them based on what you already know, and make sure that you fulfill it through email and not on the thank you page. Using electronic fulfillment in this capacity helps to make sure that the email address they give you is legitimate, and builds your lead database simultaneously.

The details from the USPS regarding this promotion are as follows:

    • Both the mailpiece and PURL/website must be personalized to qualify for this promotion (variables may include: name, birthday, custom offer or different envelope, etc).
    • The website or landing page must correspond to the physical mailpiece and enhance the overall experience for the consumer. Best practices such as directional copy and mobile optimization are also required.
    • Registration Period March 15 – June 30, 2014
    • Promotion Period May 1 – June 30, 2014
    • Eligible Mail First-Class Mail® presort and automation letters, cards and flats (Residual pieces paying single-piece price that are part of an automation mailing may also qualify for the discount.)
    • Standard Mail letters and flats
    • Nonprofit Standard Mail letters and flats.

Discount 2 percent per eligible mailpiece. Discount is applied at the time of mailing

Questions on how to use ilinkONE V8 to execute your multi-channel marketing campaign to qualify for this great USPS promotion and earn yourself 2% per mailpiece? Tweet us @interlinkONE, or contact us and we’d be glad to help you!

Where is Social Media Giant Facebook Headed this Year?

facebookSocial media is ever changing and constantly providing a multitude of benefits for individuals and businesses.

The largest social media network to date is Facebook, though others like Twitter, Google+ and Pinterest are only just behind. In the last few years, there have been a lot of changes to Facebook, ranging from updating their controversial privacy policy to changing the opportunities for businesses who want to use it for advertising purposes.

And while their purchase of SnapChat fell through, they did successfully attain ownership of Instagram. Now people are wondering what is next for the social media giant in the 2014 calendar year.

Here are some tips for the next stage of Facebook:

 

Recent Changes to Facebook

First, it helps to go over the most recent changes that have already occurred with Facebook.

In 2013, a lot of things occurred to hold on to Facebook’s #1 social media spot. This includes images that are larger and wider, smarter news feed with more insights, the ability to edit posts you publish, auto playing videos others have uploaded and being able to embed Facebook posts to increase how many likes and follows you get.

For everyone, individuals and businesses, being able to play videos, edit your posts and embed posts, things are looking up. While some changes have yet to be made, such as figuring out more improved privacy controls, they seem to be constantly changing and improving how things are done.

 

The One-Click Login is Coming

One of the first major improvements to be made to Facebook in 2014 will be with one-click login.

While this already exists for some mobile devices, including Android and iOS which allow you to automatically login with one click, other devices have fallen behind. Well now Facebook is allowing the very helpful one-click login for more mobile devices and smartphones, including Windows phone users and Windows 8 users.

The one-click login is going to improve how mobile Facebook works as well, not just with logging in, as it helps users connect their account with various other apps, like Foursquare, Instagram and iHeartRadio.

 

5-Star Ratings Are Gone

A recent change that Facebook rolled out with no warning, are the 5-star ratings on local business Facebook pages.

This is disconcerting to many businesses because they have no control over ratings or negative comments, regardless of the customer’s reasoning. One unhappy customer for whatever reason could mean a major dip in their reputation if they rate them 1 out of 5 stars.

In the meantime, users can remove the ability to show the ratings system on their page by editing their “About” section. But the good news is, Facebook is likely to remove it altogether in 2014.

 

Social Media Insights for 2014

As far as the rest of the social media networks, here are some things you can expect to change this year…

It is important to be aware of these, because they can have a direct or indirect impact on changes Facebook might be making.

This includes responsive web design that helps social media activity increase on mobile devices, more competition for advertising and paid searches, and more competition from sites like Google+ and Google Places.

 

In 2014, Facebook is also mentioning several more acquisitions to streamline social media for users and access everything from one place.

 

About the Author: Tina Samuels writes on social media and marketing for sites such as reputation.com and UltimateMats.com.