In News
Multi-channel marketing communications - all in one!
New Enhancements to ilinkONE Version 8.5
Posted by 
on Thursday, February 4, 2010 
at 9:29 AM 
in Over the past few weeks, we have greatly increased our intake of Dunkin’ Donuts coffee and snacks.
Why? Well, they sure are delicious.
But also, we have been working hard to put the final touches on the latest release to our ilinkONE Version 8 software. Through the extra hours and shots of espresso in our coffee, we have emerged with a new software release that should greatly benefit our customers.
Here are just a few of the enhancements that we are pretty excited about:
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Email Template Editor We have plugged in a new WYSIWYG editor into our Email Template feature. This will make it a lot easier for you to create and deliver professional email campaigns. The new editor works with all of your existing email templates, the ones from our Template Library, or any new HTML emails that you may upload to the system. |
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Email and Landing Page Templates We have more than 30 new templates that can be used for your email marketing efforts. Customers will be able to browse through the template library at any time. Simply select the template that you’d like, and upload it to your site. We have also provided new Landing Page Templates as well. |
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Twitter/Social Media Integration We have enhanced the integration between our CRM system and the popular social media channel Twitter. Users can now associate their contacts (customers, prospects, etc) to a Twitter ID. They can then view the person’s recent Twitter activity directly from the contact record in our system. Users can also post collateral from the sales library directly onto Twitter from our system, simply by clicking the Tweet This link during order placement. |
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SMS/Text Messaging We have made it easier than ever for users to send out SMS/Text messages to their contacts. Mobile marketing continues to emerge as a channel that must be considered for use in a multi-channel marketing campaign. You can do it easily and successfully with ilinkONE Version 8. |
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Easy Steps to Personalization The benefits of delivering one-to-one communications have certainly been documented in many marketing case studies. It is now easier for users to identify areas for variable data on their landing pages, emails, and other marketing messages. |
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Styling of Questions and Answers Users now have greater control over the design and layout of questions and answers. There are new options to help you style your surveys and response forms, as well as new Question Types to help you create a survey that meets your design needs. |
Tags John Foley Jr. speaking on Social Media at NAPL Conference
John Foley Jr., President and CEO of interlinkONE, inc. will be speaking at the NAPL Conference on Tuesday, February 16th on the subject of “How to Use Social Media to Build Your Business.”
The conference will be held in Marco Island, Florida
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the NAPL Conference , you can visit their website at http://www.napl2010.com/tmc/
Job Shadow Day at interlinkONE with Local Students
Over the past few years, interlinkONE has participated in a Job Shadow Day program with a local high school.
Well, we are in a new year, and today is the day for 2010!
Students from the high school will spend the majority of the day here at the interlinkONE offices. They’ll have the opportunity to tour the building, and meet employees from all of our departments — from the sales team to HR to the programmers and developers.
The students will primarily be working side-by-side with our marketing team. We certainly are excited to share with them what we do. We plan on showing them various aspects from our normal workday — from brainstorming sessions, to sending out a newsletter, to checking reports to see which marketing channels are working.
But here’s one thing that we’re truly excited about — learning from them. We always gain valuable insight from these events. We’ll find out what technologies excite them – whether it’s a social media channel, mobile marketing, or something else that may not be high on our radar yet. We’ll also work with them to see how marketing channels such as print, email, and advertisements make an impact on their lives.
It should be an exciting day. Thank you to Wilmington High School for allowing our company the chance to be a part of this.
My Choice Printing Technology Recognition Program
We could use your help. We are very happy to be one of the nominees in the “Vote Must See ‘ems: My Choice Printing Technology Recognition Program”.
If you could take a moment and cast your vote for interlinkONE’s “ilinkONE Version 8” Marketing Software, we would greatly appreciate it.
Here is where you can cast your vote: http://ilnk.me/170c
Thank you, and please let us know if there’s anything we can do to help you.
interlinkONE makes PODi’s Digital Print Case Studies Database
Wilmington, MA — 1/14/2010 — interlinkONE announced today that their case study, detailing a multi-channel marketing campaign effort, has been accepted for inclusion in the PODi Digital Print Case Study Database, the world’s largest collection of outstanding digital print case studies. Selection for this compilation is based on a project’s marketing & print innovation, and its superior results.
PODi, the Digital Printing Initiative, accepts submissions annually for its collection from print and marketing service providers from around the world. Says Rab Govil, President of Caslon, a PODi Affiliate,”It’s an honor to be chosen – we look for the best the industry has to offer. We’re happy to be able to share interlinkONE’s great story with our audience. It’s a superb example of using digital print to drive improved marketing effectiveness.”
Click here to view the Case Study
