Marketing Industry Veteran to Lead Keynote Session at MTech Summit in Boston

WILMINGTON, Mass., Oct. 25, 2016— CEO/CMO and president of interlinkONE, Inc. and influential industry leader and consultant, John Foley Jr., will lead the keynote address at New England Direct Marketing Association’s (NEDMA) MTech Summit in Boston on Tuesday, Nov. 1, 2016, at 9 a.m.

To kick-off the MTech Summit, Foley’s keynote session 50 “Ah Ha!” Marketing Innovations and Ideas will take attendees on a fast-paced, high energy “parade of ideas” that explore an extraordinarily diverse collection of innovative marketing programs, products, and projects. By introducing and discussing 50 different ideas and innovations, attendees will uncover a wealth of marketing concepts they are encouraged to “steal and tweak” in order to stand out from the competition.

“With all of the tools and technology in today’s world, organizations are finding it increasingly challenging to be seen by their current and target customers—the issue is that many organizations are reluctant to embrace emerging innovations and trends. I’m excited and honored to be the keynote speaker at the MTech Summit because I hope to inspire attendees by illustrating the value of opening their creative mind and thinking in not-so-typical ways when they get back to their office. By sharing 50 different attainable marketing ideas, attendees will leave confident and ready to embrace new innovations that are going to differentiate them from the competition and stay ahead of their customers,” said Foley when asked about his keynote address.

In addition to Foley’s keynote session, he will share the stage with interlinkONE’s Vice President of Sales, Karen DeWolfe, when they present Using Social Media to Generate Sales Effectively from 1:15 – 2 p.m.

Recently distinguished by Forbes magazine as the 15th Most Influential CMO on Social Media, John Foley Jr. is president and CEO/CMO of interlinkONE, Inc. and an expert on software-as-a-service (SaaS), social media, and inbound marketing. Foley and his companies use a mixture of marketing communications software and consulting services to help organizations nationwide increase revenue through lead generation, strategy, and planning. He has written countless educational resources including white papers and eBooks, and he is a published author of 4 books.

MAX: Marketing Automation. Executed., interlinkONE’s newest addition to their SaaS suite, is a proud sponsor of the MTech Summit. Attendees are kindly invited to join Foley and DeWolfe at the MAX table during exhibitor hours to learn more about MAX, one of the most affordable, easy-to-use marketing automation tools for lead generation, and for a chance to win a new GoPro.

About interlinkONE

interlinkONE, Inc., celebrating its 20th anniversary this year, offers an assortment of innovative marketing software solutions including MAX, a powerful and user-friendly marketing automation platform. Designed to take the stress out of steady communication with current and prospective clients, MAX gets the right message to the right people at the perfect time, and on their preferred platform. This intuitive system lets users build content-centered marketing campaigns that deliver engaging content to their audience, promote awareness, maintain a consistent message, and educate. And with MAX’s easy-to-use system, anyone can use it; no experience required. To learn more about how MAX can help you stay in front of your audience visit MarketWithMAX.com.

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Event Details:

Event: MTech Summit
Dates: November 1, 2016
Location: Boston, MA
Register: ilink.me/MTech16

Media Contact:

Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkone.com

Pair of Social Media Experts to Lead Social Sales ‘Teach me How’ Session at MarketingProfs’ B2B Forum

WILMINGTON, Mass. (October 14, 2016)— interlinkONE, Inc. is excited to announce that marketing industry veterans John Foley Jr. and Karen DeWolfe will be leading a highly-interactive session at the MarketingProfs’ B2B Marketing Forum in Boston on Thursday, Oct. 20, 2016, from 2-3 p.m.

Foley and DeWolfe will present Using Social Media to Generate Actual Sales, Not Just High-Fives. In their session, the pair will discuss how to target, identify and engage prospective customers across various social media platforms, the importance having a strategic plan, and why using the right social media software is key to finding success in social media generated sales. To provide attendees with a true understanding of why social media marketing and prospecting is valuable, Foley and DeWolfe will use real-world cases that prove significant return on investment is attainable.

Using Social Media to Generate Actual Sales, Not Just High-Fives is a “teach me how session” which makes this presentation unique. Instead of leading an hour-long speaking presentation, attendees will have the opportunity to exercise methods that Foley and DeWolfe discuss in real-time—participants are encouraged to bring a mobile device. Complementing the hands-on aspect of the session, attendees will also receive a thought-provoking workbook to help them reflect on their current social strategy or lack thereof and how to get started with or enhance social selling techniques.

Commenting on the session, DeWolfe said, “It’s an honor for us to present at B2B Marketing Forum. John and I enjoy leading really engaging presentations so we’re excited to participate in a ‘teach me how session’ because participants will actually get to practice what we’re discussing in real-time. Presenting in this format will help attendees better understand the value of social media generated sales, and role as a sales tool.”

In addition to their presentation, Foley and DeWolfe will be available at the B2B Office Hours, where attendees will have the opportunity to chat with the pair and ask questions to get their expert insight. The two will be participating in office hours on Thursday, Oct. 20 at 3:15 p.m. and Friday, Oct. 21 at 10:15 a.m. at the Birch Bar in the Westin Lobby.

About the Presenters

MarketingProfs_JFJ_HeadshotJohn Foley Jr. is distinguished by Forbes Magazine as the 15th Most Influential CMO on Social Media, is president and CEO of Boston-based interlinkONE and an expert on SaaS, social media, and inbound marketing. John and his companies use a combination of marketing communications software and consulting services to help organizations nationwide increase revenue through lead generation, strategy, and planning. He has written countless educational resources including white papers and eBooks, and he is a published author of 4 books.

MarketingProfs_headshotKaren DeWolfe has 20 years of experience in B2B marketing including significant experience in social media generated sales, content marketing, and marketing automation. In her role as vice president of sales, she is responsible for the company’s day-to-day sales and operations including, demand generation and management, marketing program management, and direct/indirect sales. During her extensive marketing career, she has assisted several Fortune 500 organizations with the automation and management of their multi-million dollar marketing initiatives.

About interlinkONE, Inc.

interlinkONE, Inc., celebrating its 20th anniversary this year, offers an assortment of cloud-based marketing solutions designed to assist with lead generation efforts including MAX and AwarenessHub. MAX is a powerful and user-friendly marketing automation platform that gets the right message to the right people at the perfect time. This intuitive system lets users build content-centered marketing campaigns that deliver engaging content to their audience, promote awareness, maintain a consistent message, and educate. Similarly, AwarenessHUB  is a social prospecting and sales platform that allows users to centrally manage all social accounts to listen and respond to customers in real-time while engaging prospects with targeted content. The platform provides insight into where potential and existing customers are online, what interests them most, and the ability to better interact and engage them to drive revenue growth. To learn more about interlinkONE’s innovative marketing solutions visit interlinkONE.com.

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Media Contact:

Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com

Upcoming Events: Fall 2016

Here at interlinkONE and Grow Socially, we have a busy fall ahead of us. So, just where will our team be in these upcoming weeks? Check below, and be sure to let us know in the comments if you’ll be seeing us at a show or event!

Northeast Regional Print Management Conference
October 16th – 18th | New Castle, NH

The Northeast Regional Print Management Conference is co-sponsored by two Northeast print industry associations, PINE and PIAlliance, and will cover topics from sales management, OSHA compliance issues, accountability of sales teams, and how election day will impact the print industry industry, among other topics. interlinkONE President and CEO, John Foley, Jr., will be attending PMC and hosting an engaging session, How to Make Money with Marketing Automation.

B2B Marketing Forum 2016
October 18th – 21st | Boston, MA

MarketingProfs’ B2B Marketing Forum is the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. John Foley, Jr., and interlinkONE VP of Sales, Karen DeWolfe, will be holding an interactive “Teach Me How!” session, Using Social Media to Generate Actual Sales, Not Just High-Fives.

PRSSA 2016 National Conference
October 21st – 25th | Indianapolis, IN

The PRSSA 2016 National Conference is the largest congregation of public relation students in the country. As the Society’s most popular event, the National Conference offers you the opportunity to network, learn, and develop your professional skills. John Foley, Jr. will be presenting Experience the Power of Influencers on October 22nd.

CMMA 2016 National Conference
October 22nd – 25th | Memphis, TN

The Communications Media Management Association is celebrating its 70th anniversary at this year’s National Conference, Leadership in Media: Honoring the Past, Shaping the Future. Karen DeWolfe will be attending this year’s conference, and is involved in three events throughout the show, including her session, Social Media: Build and Execute a Strategy for Success, the Social Media Panel Discussion, and a final Social Media Recap at the end of the conference.

PRSA 2016 International Conference
October 23rd – 25th | Indianapolis, IN

At the PRSA 2016 International Conference, you can enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Indiana home. interlinkONE Marketing Coordinator, Zachary Riley, will be accompanying John Foley, Jr., at this event, and Foley will be hosting a session, How to Use Social Media to Effectively Generate Sales.

Social Tools Summit
October 26th | San Jose, CA

The Social Tools & Best Practices Summit is a unique conference that focuses on social media best practices and technology. The Summit showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. Karen DeWolfe will be attending this year’s Summit, showcasing AwarenessHub, the number one social media software tool for sales prospecting.

MTech Summit 2016
November 1st | Boston, MA

Join the New England Direct Marketing Association for MTech, a day of cutting edge marketing technology education, and start to become the Marketing Engineer you need to be! John Foley, Jr. and Karen DeWolfe will be representing the interlinkONE team at this event, where John is the keynote speaker, presenting “50 Ah Ha!” Marketing Innovations and Ideas. John and Karen will also be hosting a session, Using Social Media to Generate Sales Effectively.

NE/SAE 2016 Technology Conference
November 10th | Devens, MA

NE/SAE’s 2016 Technology Conference will feature a full-day of interactive programming dedicated to the technology, operations, and communication issues that association industry professionals face in today’s world. Karen DeWolfe will be attending this conference, representing interlinkONE’s newest product, MAX, an automated marketing tool designed to simplify marketing and improve results.

We hope to see you at an upcoming event!

Pair of Sessions at Graph Expo 2016 Set to Energize Attendees

WILMINGTON, Mass. – (August 30, 2016) By popular demand, John Foley Jr., CEO/CMO of interlinkONE, is slated to lead two highly interactive presentations as a part of Graph Expo’s Seminar Series in Orlando, FL. His first session, “What’s Your UberTM?”, will kick off Graph Expo on Sunday, September 25 from 1:30-3 p.m. The following day, Monday, Sept. 26 from 8-9:30 a.m., “Secrets to Social Media Generated Sales” will be co-led by Foley and interlinkONE’s Karen DeWolfe.

“What’s Your UberTM?” will share secrets regarding how companies can enrich and maximize their competitive edge in today’s evolving graphic communications industry. He will help leaders tap into their entrepreneurial mindset by identifying and leveraging promising business opportunities in order to establish a strong value proposition. He’ll also discuss strategies attendees can employ to better understand what current and prospective clients are saying about their business and the industry overall. Foley promises to include real world examples from other verticals to illustrate the points in the presentation. “What’s Your UberTM?” is undoubtedly a can’t-miss seminar for leaders who are ready to move the success of their company forward.

In Monday’s seminar, “Secrets to Social Media Generated Sales”, Foley and DeWolfe will examine social media’s role in the modern sales cycle. To help attendees master this concept, the pair will emphasize the difference between social marketing and social prospecting, including how to integrate the two strategies to find qualified leads. Additionally, they will explain why selecting the appropriate software platform is an imperative decision, and highlight stories of organizations who have successfully generated sales and increased their ROI by adding social media to their sales cycle.

Commenting on the presentations Foley said, “I’m excited to speak at Graph Expo again this year, it’s always an excellent event. With a new venue this year, I want to add to the excitement by leading extremely engaging and interactive presentations that focus on creating an innovative approach to the traditional business model and helping businesses find new ways to capitalize on developing trends and opportunities. The goal is to help leaders amplify their business’ potential. I am confident that both my session and my presentation with Karen will bring attendees to their “ah-ha” moments then give them the tools and resources needed to get back to business and stay relevant in this rapidly growing market.”

Anyone interested in registering for either seminar is invited to use code SPSAVE50 when registering for Graph Expo at ilink.me/GE2016 to get $50 off of their seminar registration and a complimentary Graph Expo Hall Pass. Once registered for the show, attendees must reserve seats for the sessions. “What’s Your UberTM?” can be found at ilink.me/Session1 , and “Secrets to Social Media Generated Sales” can be found at ilink.me/Session2.

About the Presenters

JFJFoley, who is distinguished by Forbes as the 15th Most Influential CMO on Social Media, is recognized as a thought leader in the areas of business transformation, marketing, and social selling by industries across the nation. With a deep-rooted history in the graphic communications industry, Foley has the expertise needed to help industry leaders establish a successful business model and grow sales through diverse marketing initiatives.

KDDeWolfe has 20 years of experience in B-to-B marketing, including significant experience in direct marketing, print and fulfillment, lead generation, social media, and marketing automation. In her role as Vice President of Sales, she is responsible for driving the company’s day-to-day sales and operations including, demand generation and management, marketing programs management and direct/indirect sales.

 

About interlinkONE

interlinkONE, Inc., celebrating its 20th anniversary this year, offers an assortment of innovative marketing software solutions including MAX, a powerful and user-friendly marketing automation platform. Designed to take the stress out of steady communication with current and prospective clients, MAX gets the right message to the right people at the perfect time, and on their preferred platform. This intuitive system lets users build content-centered marketing campaigns that deliver engaging content to their audience, promote awareness, maintain a consistent message, and educate. And with MAX’s easy-to-use system, anyone can use it; no experience required. To learn more about how MAX can help you stay in front of your audience visit MarketWithMAX.com.

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Media Contact:

Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com

“Stop Thinking Like an Association” to Debut at ASAE Annual Meeting Led by John Foley, Jr. and Samantha Lake

ilinklogo_280WILMINGTON, Mass. – (August 1, 2016) John Foley, Jr., CEO of interlinkONE, Inc. and strategic association advisor, and Samantha Lake, Vice President of Association Marketing Services for Grow Socially, will present a one-of-a-kind learning lab session at the 2016 American Society of Association Executives (ASAE) Annual Meeting in Salt Lake City, Utah. This high energy and insightful discussion, titled “Stop Thinking Like an Association,” will take place on Monday, August 15, 2016 from 4:00 – 5:00 pm MDT.

As we move deeper in to the digital age, associations often find themselves stuck in the rut of “business as usual.” Guided by John and Samantha, attendees will transform their mindset from that of an association, to that of an entrepreneur; ready to take risks, embrace change, and welcome challenges. Attendees will leave the session with an entirely new outlook on what it means to lead an association. John and Samantha will open the minds of participants to a culture that values forward thinking, creative problem solving, and team work by highlighting the benefits this mindset can bring.

“I am both excited and honored to present with Samantha at this year’s ASAE Annual Meeting and to share crucial knowledge to those attending. Too often, associations find themselves saying ‘we’ve always done it that way.’ Our goal is to change that mindset and I can say with complete confidence that this presentation will do just that,” said Foley.

The sixty minute session is open to all ASAE Annual attendees. Those who are among the first to arrive will receive a surprise gift box packed full of valuable tools to help along the journey to success. John and Samantha are allowing attendees to pre-register for both the session and the gift box to ensure a seat and a box. Registration for the session and the gift box will be available at Association Marketer. Sign up for the Association Marketer eNewsletter to be notified when this registration becomes available.

Registration for the conference is separate through the ASAE Annual Meeting website: http://ilink.me/ASAEReg

Celebrating its 20th anniversary, interlinkONE, Inc. provides a collection of innovative marketing software solutions including MAX, a powerful and user-friendly marketing automation tool. Designed to take the stress out of communication with members and prospects, MAX gets the right message to the right people at the perfect time, and on a platform suitable to them. This intuitive system lets users build campaigns that deliver compelling content to their audience, promote awareness, build relationships, and educate. And with MAX’s easy-to-use system, anyone can use it; no expertise required. To learn more about MAX and how you can stay in front of your members visit MarketWithMAX.com.

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Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com

interlinkONE’s Foley, Jr. to Moderate Panel at IPMA Conference to Help Attendees Reach New Heights

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WILMINGTON, Mass. – (June 15, 2016) interlinkONE, Inc. is excited to announce that company President and CEO/CMO John Foley, Jr. will be moderating at the 2016 In-Plant Printing and Mailing Association (IPMA) Annual Conference in Denver, Colorado on Thursday, June 23, 2016, at noon. MST.

Foley, a valued partner of IPMA, will lead a one-of-a-kind interactive session that will help attendees get to the bottom of prominent industry issues. He will be accompanied by several of his peers from organizations including Canon, Duplo, Ricoh, and Xerox. During the session, they will use their years of insider knowledge to address major topics and trends faced by professionals in the in-plant community. This stimulating, engaging and valuable session is a “can’t miss” opportunity for in-plant professionals to learn from some of today’s leading industry experts in an incomparable environment.

“I’m very grateful for being invited back to moderate at the IPMA Annual Conference this year. For two decades now, I have successfully helped numerous in-plants transform their facilities to offer a variety of services and get them on track towards long-term efficiency. During the panel, ultimately, I hope to inspire other in-plant facilities to do the same,” said Foley.

With a proven track record of success in print and direct marketing, Foley has the experience and expertise to help in-plants transform their businesses in order to master the ever-changing role of in-house print, mail, and marketing facilities. His sessions have been noted as educational and engaging, always leaving audiences inspired and informed. He is also a distinguished author of multiple industry-acclaimed books including his latest release Business Transformation: A New Path to Profitability for In-Plant Facilities from his Business Transformation series. A world renowned speaker, he is recognized as a thought leader in the areas of marketing, technology development, and business transformation.

“John’s skill and passion for transforming in-plant facilities are undoubtedly a driving force behind the achievements of the industry, and I am confident that he will only continue to move the future of the industry forward, which is why it is so important to us to have him moderating at the conference. He is unfailingly enthusiastic and highly informative due to his extensive industry knowledge, we know he will enlighten our members and lead them to their “ah-ha” moment,” said Carma Goin, executive director of IPMA.

Celebrating its 20th year in business, interlinkONE provides an assortment of innovative software and marketing solutions including ilinkONEpro, a distributed sales and marketing automation platform. ilinkONEpro is a multi-tenant, multi-user application that encompasses everything from running complete marketing campaigns to tracking inventory, managing warehouses and fulfilling both electronic and hard copy orders.  With this software, users are able to automate business processes that allow companies to reduce overhead costs and operate more efficiently. This complex customer communications management software has helped countless in-plants who offer a wide variety of services.

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Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com