Are you getting the most out of your QR codes?

QReate and Track - Create and QR Codes and Measure their Success

QReate and Track – Create and QR Codes and Measure their Success

Nowadays, marketing and advertising your business is becoming more technical-literally. Technology is taking over the entire system making it necessary to utilize. Millions of people are using their smartphones to access websites, read blog posts, and get coupons or special deals for local businesses. By learning how to incorporate QR codes into your marketing method, you can reach more customers.

What Are QR Codes?

QR code stands for Quick Response code. It is a two-dimensional (2D) barcode made up on square pixels, instead of the bars in a traditional barcode. They can be scanned from any device that has a barcode scanner, such as a smartphone or tablet. QR codes are currently used in social media and mobile marketing, as scanning it offers a number of benefits.

The Benefits of QR Codes

With QR codes, you and your customer are benefiting from the exchange. You are getting more clicks to your website, blog, or social media network. This gives you the opportunity to talk about new products, deals and other important information. It also helps with generating sales leads and having users sign up for your mailing list. Users and customers benefit by getting exclusive discount codes and the first look at new promotions.

Making Everything Mobile-Friendly

To start off, make sure your QR code is mobile friendly. This should seem obvious, but during the testing stage, you will make sure all codes can be scanned by a mobile device. The scanning of the code and where it points to should be applicable with a mobile device, whether it’s linking to a coupon, blog post, social media profile or product page. Keep in mind the size of the screens so it is easy to use with a smartphone or tablet.

Where to Place QR Codes

Next, do some target customer research and find out where your customers are most likely to access the QR codes. The four most popular places to scan a QR code are magazines, product packaging, mail and posters. Start there and find out what magazines, promotional materials or packaging you can place the QR codes on. For example, local pizza places tend to place QR codes on the insert that comes attached to all pizza boxes.

Write Detailed Instructions

When you are advertising the QR code and trying to get people to click on it, describe how to use it and exactly what they will get. Sure a few people will click a barcode if it isn’t labeled, usually out of curiosity, but the conversion rate is extremely low. Instead, write a blurb near the QR code, explaining where it leads or what the benefit is to using it. This increases the amount of scans it gets exponentially.

Multi-Media Campaigns

QR codes are best when used on multiple campaigns. Don’t just include them on magazines or promotional mailing materials, but everywhere you can. Did you know these barcodes can be scanned through the computer screen and television with a mobile device? They can and should. Include them in emails, websites, blogs, mailing materials, product packaging, and marketing postcards. By utilizing multiple media channels, you’re increasing the number of scans you get.

Include a Call-to-Action (CTA)

Even with QR codes, a call-to-action is important. Your CTA is what takes the user or customer from reading about something to actually doing it. There should CTA where you are placing the QR codes, as well as on the digital product or site it leads to.

Test the QR Codes

Always test your QR codes; not only when you first develop it, but gradually to be sure that it is still working. You’re testing to be sure it works from different devices, including where it leads to. Use more than one mobile device to scan the code, making sure each page works perfectly.

QR codes are a great new piece of technology to include in your marketing plan. They are easy to implement and encourage use by people who often have their phones with them. It is also considered mobile marketing, which continues to grow in popularity due to how many people use their phones or tablets on a daily basis.

Pick an Easy To Use Solution

Solutions like QReateandTrack.com allow you to choose your media (email, web address, map, v-card, etc.) and customize your QR code with colors and images.

Don’t Stop Learning!

TheQRToolkit.com has a lot of great resources for you to continue learning about QR codes.

Are Clients Hanging Up On Our Mobile Marketing Efforts?

Mobile marketing has emerged as one of the driving forces in today’s advertising venues.

More people are connected to the internet, each other, and to companies through mobile means than ever before. Smart phones, tablets, and mobile enabled e-readers have become the new standard of connection.

Mobile marketing reaches even more people than other internet based advertising due to the ways advertisements are shared. Most ad-blocking software is designed for computers, not mobile platforms. This gives mobile marketing an edge.

SMS Marketing

SMS marketing or text message marketing can be a big turn off.

When people receive ‘cold’ texts they are likely to delete the message instead of following a link. Much like telemarketing phone calls, unsolicited text messages are annoying. If you plan to use text messaging in your marketing campaigns, allow people to choose to receive the texts.

Click on the image to see how one of our newest clients transformed themselves into a marketing service provider.

On your company’s website give people a reason to opt-in to text marketing messages. Every message needs some sort of enticement for customers to click links or ask for more information. Messages that have no value to your customer will likely be ignored.

Limiting Messages

Another important aspect to text marketing is to limit the number of messages sent per month.

You can allow customers to choose how many messages they want to receive based on a number per week, month, or based on sales. Even the happiest customer can get tired of messages. Too many messages will end up seen as spam, much like unsolicited email.

 Opt-In

When you allow people to opt-in to your text marketing they need to be aware of how many messages you will be sending.

Be careful to fully disclose what type of messages will be sent. When your customers opt-in they could choose plain text or HTML/image texts. Some phones are able to handle image heavy messages, though this could hurt the data plans for some customers. Opting in to graphics texts needs to have an explanation of data usage.

To avoid problems it may be advisable to only send text SMS. A double opt-in is advisable to ensure your customers really want to receive messages and cannot report your company for spam.

 As with email, you should keep an eye on the results of campaigns.

If a mobile marketing strategy seems to be going downhill or isn’t generating any response, it might be time to change tactics. Mobile ads are not limited to text message marketing. You can also think about mobile ads on websites through Google Adwords, ads in mobile games, and on mobile websites.

There’s an avenue for every creative marketer. Mobile advertising isn’t as expensive as some advertising campaigns and has a high rate of return thanks to the ease of implementation.

If your company offers a service no one else does you might think about creating a mobile app that customers can use at any time.

Apps are a hugely popular method of marketing that is only now being fully realized.

 So, have you had good results to date when it comes to mobile marketing?

About the Author: Tina Samuels writes on social media, mobile marketing, and  business individuals like Steve Wynn.