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Take a Tip from Starbucks and Be More Mobile

Reaching out to mobile customers is more important than ever.

With global information experts Nielsen finding that adults in the US spend more hours browsing the internet on smartphones than on PCs, it’s clear that reaching mobile customers is vital.

Businesses like yours can take inspiration from brands like Starbucks, who have been using mobile marketing to a great effect.

What are companies […]

Moving From Mobile Friendly to Mobile First: Part II

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore.

Missed part I of this excerpt? Please click here to read my previous post!

Responsive web design is the concept of developing a website in a style that allows the layout to […]

Moving from Mobile Friendly to Mobile First: Part I

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore.

In today’s technology-centered world, it is simply not acceptable to consumers to have to access a standard website from a mobile device. They expect websites these days to be mobile friendly. But for […]