In Marketing
Multi-channel marketing communications - all in one!
InterACT! Conference and Expo August 10-11th
Posted by 
on Friday, July 9, 2010 
at 8:09 AM 
in On Tuesday, August 10th, John Foley, Jr. CEO of interlinkONE will be speaking at the InterACT! Conference & Expo in Rosemont, IL from from 4:00pm-4:45pm. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr. along with Christopher Parr of Sub Zero- Wolf, will be presenting “Creating a Successful Social Media Campaign”
Here is an overview of what they will be discussing:
Find out the tools and techniques for implementing an effective social media campaign.
- Identify the right audience
- Get and keep the conversation going
- Translate the conversation into business results.
For more information about the InterACT! Conference & Expo event, click here
Tags John Foley, Jr. speaking at PIM
On Tuesday, August 2nd, John Foley, Jr. CEO of interlinkONE will be speaking at the PIM Summer Management Conference in Southfield, MI,. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr., will be presenting “Transition from Print Service Provider to Marketing Service Provider”
Here is an overview of what John will be discussing:
- Transition from Print Service Provider to Marketing Service Provider
- Using Social Media to Build Business
- Multi-Channel Marketing
- Integrated Marketing
- Marketing and Data Management
- Emerging Technologies for Marketers to Embrace
For more information about the PIM Summer Management Conference event, you can visit their website at http://www.print.org/Index.cfm
John Foley, Jr.’s Twitter Interview script
Late last month we said that our CEO, John Foley, Jr. was doing a ” Twitter Interview” with Printers’ Marketplace publisher Christopher Allen. They discussed marketing tips for printers, QR Codes, web-to-print and social media.
We just got the complete twitter interview and thought we would share it. Click here to read the interview.
If you would like to hear more from @johnfoleyjr & @PrintersMag follow them on Twitter.
Webinar Hosted by MFSA Featuring Karen Sheehey
On Tuesday, June 15th from 12:30pm – 1:30pm Eastern Time (9:30 – 10:30 am PDT), interlinkONE’s VP of Sales Karen Sheehey will deliver a 60-minute version of her very well received 2010 MFSA Annual Conference presentation on “Tools to Track and Measure Your Company’s Visibility online.
During the webinar, Karen will discuss:
- How people are using the Internet to check out your company
- How you can find out what people are saying about your brand
- how to gather and analyze that data
- What are the most popular tracking tools
- How to use your website to enhance your visibility
- How to use social media to listen and engage in conversation.
There is a fee to attend the webinar. If you’d like more details, please click here to register.
The Secret Sauce
Kielbasa - Made by Leslie Glynn
Over the 11 years that I have worked at interlinkONE, I have come to rely on these three things as nearly always being true:
- Work is very busy
- Our crew knows how to have some fun
- Leslie Glynn makes amazing kielbasa
Let’s chat about that third item for a bit. I would estimate that Leslie brings her famous dish into the office about twice a year. Every time, the result is the same — people fight to get in line to grab some, and people take way too much (that is, if the goal was to share with everyone else… but honestly, it’s just not possible with this stuff.. it’s addictive). By about noon, the bowl is clean.
When it comes to our marketing activities, we all want people to feel the same way about our materials. We want our readers to yearn for the delivery of our monthly newsletter. We want our postcard to stand out in the pile of mail on our recipient’s desk. We want our sales team to run out of collateral while they were at a trade show (of course, we better have a 2nd batch nearby 
)
Is there a secret to producing marketing materials that give people that “must-have” feeling? No doubt, we all wish there was. But regardless, we keep plugging along in an effort to increase the impact of our campaigns.
Well, here are three things that I’ve learned from Leslie’s famous kielbasa that may also help you in your marketing efforts:
- The Build-Up: Leslie brings her dish into the office early in the morning. Around 8am, she plugs in the crock-pot. About a half-hour later, our entire office is filled with the aroma of those sizzling pieces of meat and that mouth-watering sauce. However, there’s a catch — you can’t eat it yet! It’s still cooking. So, we all need to sit there and patiently wait for our chance to dig in. That anticipation factor absolutely helps to increase the demand of the kielbasa.
- Only on “Special” Occasions: Things are very busy at interlinkONE, and thus, we do have a lot of “gatherings” to help keep the camraderie up (and to keep people loose). We all wish that Leslie made her kielbasa for each and every one of these events. However, she doesn’t. She normally treats us a couple of times a year. So, when you do see her walk in the office with the crock-pot, you immediately know it’s going to be a very good day. And you start adjusting your to-do list to plan “kielbasa time” accordingly.
- It’s Better than Everyone Else’s: This is probably the most important factor. I’ve had kielbasa many other times at restaurants and cookouts. Well, the fact is, Leslie’s is the best that I’ve ever had. (To my Mom: Don’t hate me. Your kielbasa is good! But….)
Next time you sit down to review your latest newsletter, brochure, or just a marketing campaign in general, perhaps you can steal a trick or two from Leslie’s “recipe” to increase your own success.
