Associations have similar objectives as other businesses that we work with (increase awareness, generate leads, build customer loyalty), but they also often face unique circumstances (Board-related management, limited resources, multiple priorities, etc.).

With that being said, I am happy to announce the release of a new White Paper that was written specifically for associations that are looking for ways to improve their marketing efforts!

Within the White Paper, “Online and Mobile Marketing Success Tips for Your Association“, readers will find a number of strategies, tools, technologies, and tips that will help them to reach their business objectives.

Best of all, the White Paper is absolutely free!

To receive your copy, simply fill out this form today >>

We must send a very special “Thank You” to John Cassidy of Duplicate Inks for including us in this event!

Over a period of two days, John will be delivering presentations to a group of printers that are local to that area.

All of the presentations will be specifically tailored to companies in the printing industry.

What John Will Be Speaking About

Here are a few of the topics that John will be covering

• The World of Marketing Communications: Today and Tomorrow
• Business Transformation for the Printing Industry
• Finding Your Place as a Marketing Services Provider
• Using Social Media to Grow Your Business
• Mobile: What You Need to Know and Do!

All of those topics will be accompanied with strategies, plans, and actionable ideas that the printers in attendance can use to grow their business.

P.S. John, I hope that you get to enjoy the scenery a bit too!

P.P.S. Would you like John to speak at one of your events? If so, please contact us today!

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Are you looking for advice, ideas, or inspiration to improve your marketing efforts?

If so, then I’d like to encourage you to check out interlinkONE’s White Paper Library!

Over the years, we have produced an assortment of White Papers on a wide variety of marketing topics. This includes:

• Multi-Channel Marketing
• One-to-One Marketing and Personalization
• QR Codes
• Mobile Websites
• The Marketing Services Provider Transformation
• And more…

While some of the White Paper were first published a couple of years ago, the content is still beneficial to marketers that need to succeed today!

Click here to check out our White Paper Library today >>

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Is social media help you to actually achieve business objectives?

Is it helping you to increase awareness & mentions about your brand? Is it helping you to generate leads or close sales? Is it helping you to provide support to your customers?

If not, I’d love to help you out! In fact, that’s why I created the other side of our business, Grow Socially.

We provide a wide-range of online marketing services. This includes everything from strategic development, consulting, social media execution & measurement, website design, SEO help, and more!

I’d love for you to learn exactly what we can do to help you grow your business.

Simply take a brief moment to request a demo today from Grow Socially.

I promise – you’ll like what you have to hear!

On May 24th, our company will be delivering an information-packed webinar to help you streamline and improve your warehouse operations.

Register today to reserve your seat!

interlinkONE’s VP of Sales Karen DeWolfe will provide an overview of strategies, technologies, and tools that you can use to improve everything from inventory receiving to order fulfillment.

Whether you have been providing fulfillment services for years, or are just starting to offer that as a service, we promise that you will find the content presented during this webinar beneficial.

Key Points to Be Covered in the Webinar

• Effectively Building and Launching an Online Ordering Portal
• Integrating Print-on-Demand Items into Your Process
• Utilizing Automatic Replenishment Logic Instead of Static Reorder Points
• Providing Access to Electronic Fulfillment Options
• Key Customer Service Strategies and Notifications
• And more!

Click here to reserve your seat today!

Webinar Details

Topic: Save Time and Money in Warehouse Operations
Date: May 24th, 2PM Eastern Time
Cost: FREE
RSVP: Click here >>

And we are quite thankful that he’s been taking and sharing a ton of pictures with us from the event!

We’ve been posting them up on our Facebook page in a drupa 2012 photo gallery. We’d love for you to check them out!

There’s pictures of John posing with customers, pictures of the the massive trade show booths, pictures of the scenery outside, and more.

View the drupa Photo Gallery Here >>

Below is one of our favorites. This is a picture of John after he delivered a presentation at the Dscoop at drupa event:

Click here to see more pictures from drupa >>

Happy Pinning!

While he was there, he also met Olympic champion Edwin Moses.

Thanks very much to John for representing our company in Germany and to Edwin for taking the time to pose for this picture!

P.S. We’d love to know what you think… Could our boss, John Foley, beat Edwin Moses in a foot race?

In fact, I wrote a book that is full of ideas, campaigns, plans, templates, and other inspiration!

Of course, I also recognize that there are a lot of other great folks in the industry that are sharing great advice for printers.

 Advice from Kelley Holmes

I came across the video below from Kelley Holmes of Cygnus Business Media the other day. If you have a few free moments, it’s absolutely worth watching!

Action Items for Printers

In the video, Kelley highlights a number of important steps that printers can take to succeed at marketing themselves. A few of these include:

• Thinking like a publisher — recognize what your audience wants, when they want it, and at what time.
• Focus on creating relevant and inspiring content
• Use a multi-channel approach!

I absolutely agree with those steps!

I thought this video was very helpful and I hope that you do too!

I love marketing.

As a result, I often get excited about new channels and technologies that appear. Over the past few years, this has included such things as QR Codes, Near Field Communication (NFC), and of course various social networks. Perhaps you also have the tendency to get excited about new channels and opportunities that arise!

However, one of the biggest things that I’ve learned throughout my business career has been this — you can never rely solely on one channel to get the job done! No matter how buzz a channel or technology may come up, the best way to effectively reach your audience is through an integrated, multi-channel effort.

In today’s world, it may seem harder than ever to stand out and get noticed. But during my presentation at Content Marketing World, titled “Expand the Reach of Your Story with Multi-Channel Marketing”, I will demonstrate how you can effectively use a mix of traditional and newer marketing channels to tell your brand’s story more effectively than ever before!

I hope to see you there!

In the meantime, I’d love to connect with you on Twitter, Facebook, LinkedIn, Google+, or Pinterest!