Marketing

Business Transformation: A New Path to Profit for the Printing Industry

Print and mail service providers transforming their business is nothing new, yet it can seem like an impossible task if you don’t know where to begin. In my book, “Business Transformation: A New Path to Profit for the Printing Industry,” I cover just that:

“Clearly, if you have heavy investments in printing equipment… you don’t […]

Making Inbound and Content Marketing Work for You

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good news for customers, who […]

Engaging in Hiring the Best Mobile Marketers

As more people purchase mobile devices such as smartphones and tablets, they use them to do research on products and services and to make purchases.

Companies that want to capture this market must learn a special kind of marketing process called mobile marketing. Hiring experts in the field, or mobile marketers, will give them the edge.

But how do you find […]