Marketing

How In-Plants Can Use Cross Media: Part II

Missed part I of this mini series? Please click here to read my previous post!

What cross media channels can my in-plant facility choose from?

The list of channels available today can be overwhelming. Before we get into the different channels available, a word of advice: choose a few key channels that you think will work best for your […]

Which Social Networks Should Be a Priority for Your Association?

With limited resources and a wide variety of social networks to choose from, many associations find themselves asking, “What should be the number one social media outlet to pursue?”

Unfortunately, there is no easy way of answering this because each social site is so unique. They each provide their own benefits, and associations would be able to use and benefit […]

Evaluating Your Organization’s Target Market

Have you taken a good look at your organization’s target market lately? If not, it’s time you did. One of the keys to running a successful business is identifying the needs of your customers and making sure you provide for those needs. As the saying goes, if you don’t ask, you’ll never know, and there’s never been a better […]