Marketing

The Importance of Customer Relationship Management

Try to imagine, for a moment, being unable to tell family and friends apart or to distinguish them from strangers in a crowd. This is a real circumstance for some people, such as a woman, featured in this video, who suffered an injury in her work as a firefighter and who now experiences “face blindness” because of […]

How Relevant is Your Content?

It might not be a good idea to sell snow to the Eskimos, but it’s probably not a good idea to sell them sun loungers either. If you’re thinking “well of course not, that would just be silly”, then you have a sense of what makes content relevant to its audience. There’s a lot of talk about relevancy these […]

Don’t Underestimate the Power of Email Marketing

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting the most out of […]