Marketing

5 Necessary Steps to Grow Your Business

In today’s world of marketing and communications, consumers are demanding relevant information more than ever before from the companies that they are interested in (“I don’t have time to read all of this!”).

Many businesses are thus devoting resources to new technologies and to creating strategies that will help them solve that need. However, marketing departments often do not have the […]

Business Transformation: A New Path to Profit for the Printing Industry

Print and mail service providers transforming their business is nothing new, yet it can seem like an impossible task if you don’t know where to begin. In my book, “Business Transformation: A New Path to Profit for the Printing Industry,” I cover just that:

“Clearly, if you have heavy investments in printing equipment… you don’t […]

Making Inbound and Content Marketing Work for You

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good news for customers, who […]