Mobile Shoppers
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According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.
If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:
- More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.
Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?
If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:
iFlyMobi — Mobile Website Builder
QReate & Track — QR Code Management
Integrating Print in a Multi-Channel World
There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web Free Webinar: Making Money with Mobile
Can mobile marketing help you to grow your business? I’m happy to share the news that we’ll be answering that question during a free webinar. The theme will be “Making Money with Mobile”.
This webinar will take place on January 25th, 2012, from 2-3 PM Eastern Time.
We’ll be sharing information about mobile websites, QR Codes, and strategies for selling mobile solutions. Please join us! Simply fill out the form below to register:
Learn How to Grow Your Business at the PODi AppForum
![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo-300x81.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
From January 23rd-25th, I will be in Las Vegas for the 2012 PODi AppForum. If you will be attending too, let me know! I’d love to meet up with you.
I sat down in front of the camera to discuss what I’m looking forward to in regards to this year’s show. Enjoy!
While I’m there, I’ll have the chance to deliver a presentation on January 24th the topic of “How to Transform Your Business into a Marketing Services Provider“.
I promise that this session won’t contain any fluff — from the beginning to the end, I will share inspiration that you can take home to help your print business grow! I’ll be sharing case studies, strategies, plans, campaigns, and other ideas to help you succeed.
Click here to learn more about the PODi AppForum >>
San Diego and the Online Marketing Summit
I am quite happy to announce that interlinkONE and Grow Socially will be exhibiting at the Online Marketing Summit this year!
There are a number of reasons for the exclamation point at that end of that first sentence. Here are a few of them.
4 Reasons That We Are Excited About the Online Marketing Summit
- The Online Marketing Summit is being held in San Diego, CA. Here in Boston, we are expecting snow tomorrow.
- The theme of the Expo is “Integrated Marketing and Technology”. It’s being described as a place where attendees can “Experience first-hand emerging integrated marketing technologies that are changing the marketing landscape – discover social, search, email, demand gen, CRM, e-commerce, mobile, analytics solutions and more.” Yes, visit the interlinkONE and Grow Socially booth, and we promise that you will find that experience.
- We have a ton of enhancements for our products and services that we are excited to show off at the booth.
- We love talking to and learning from folks in the marketing industry… and there will be a lot of them there.
Are you planning on (or thinking of) attending the Online Marketing Summit? If so, let us know in the Comments! We’d love to make plans to meet up with you.
Additional Details
What: Online Marketing Summit 2012
When: February 7-8, 2012 (These are the Exhibit Hall dates. The conference runs from the 6th-9th.)
Where: Hilton San Diego Bayfront
Register: Just click here >>
