Marketing

5 Ways to Use QR Codes to Improve Your Next Conference

The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes can be read by any smartphone and are a great and effective way add some […]

5 Tips to Improve Your Mobile Marketing

Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital […]

My Background with Business Transformation

Transforming a business is never easy. Whether it is a software business such as the one I run or printing business seeking to add products and services that meet new and different customer needs, there are many challenges to be faced. But it can be done, and it has been done by many companies. Transformation takes patience, perseverance and […]