Marketing

Moving from Mobile Friendly to Mobile First: Part I

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore.

In today’s technology-centered world, it is simply not acceptable to consumers to have to access a standard website from a mobile device. They expect websites these days to be mobile friendly. But […]

April Marketing Minute: 3 Key Plays to Strike Out Your Competition

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Did you catch our Marketing Minute this month? If not, no worries! Read below to learn 3 key plays that you can make this spring to strike out your competition.

Now that spring is officially here, it’s time for you to make some fresh changes to your organization’s marketing efforts. To celebrate […]

Executing a Successful Integrated Marketing Campaign in 5 Steps

Utilizing new marketing channels and technology outlets, reaching an entire audience, delivering new and exciting content, and consistently keeping customers updated are just a few of the many responsibilities of a marketer. However, as these tasks are very time consuming, it can be difficult to keep up with all of them consistently.

By taking an integrated marketing approach, this process […]