Below are some of the pieces that caught our attention over the past few months. We hope that you enjoy them.

Frozen Yogurt and QR Codes

QR Codes Cupcakes from CustomXM

QR Codes on an Electronic Billboard

Worlds Largest Nachos QR Code

Lord and Taylor QR Code

Longchamp using QR Codes

Rock it out with QR Codes

TurboTax using QR Codes

QR Code Taxi Ride

Valentine’s Day is right around the corner and perhaps you are stuck looking for a last-minute gift… Or you want to stand out as unique…Or, you’re trying to get the attention of someone that is addicted to their mobile phone.

If any of those things are true, we have a little application that may be able to help you:

Send them a QR Code Valentine message by simply visiting http://ilnk.me/Love2012

Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.

Salvation Army Donation

Victoria’s Secret

1-800-Flowers

YakTrax 

PCC Natural Markets

Harry Potter

Disney

Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.

Macy’s Backstage Pass

Welch’s Juice Company

Target

YakTrax 

PCC Natural Markets

Harry Potter

Disney

Along with being a very energetic person inside the office, Tom is also very involved in community affairs.

He recently participated in the Relay for Life event in Wilmington, MA.  Here’s a description of what the event involves:

At Relay, teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path. Each team is asked to have a representative on the track at all times during the event. Because cancer never sleeps, Relays are overnight events up to 24 hours in length.

To help promote the event, Tom created and printed flyers and distributed them around town. To reach the growing mobile audience, he included a QR Code on the printed piece. The QR Code directed people a mobile website that provided more details about how people could get involved with the Relay for Life event.

Below is the QR Code that Tom used on the flyer:

Using a Template

If you are building a landing page with one of our templates, you will see a “YouTube Video” button within the WYSIWYG editor. After clicking that button, you simply need to paste in the URL of your YouTube video.

If you’d like to do this, here are the steps involved:

• Create a Landing Page (using one of our templates) within our ilinkONE Version 8 Marketing Software
• Go to YouTube and grab the URL for the video.
  For example, let’s use: http://www.youtube.com/watch?v=HXEdwOkX-bM

• Back in V8, click the “YouTube Video” button in the Landing Page editor, and insert the URL
  

  HOW TO: Insert a YouTube Video into one of our landing pages

• After that, you simply need to save your edits. Then, hit the “Preview” button  — the video will be embedded directly into the landing page!

Using Your Own HTML

Even if you are using your own HTML for a landing page, you can still embed YouTube videos. It’s real easy to do this as well.

Go to YouTube.com and find the video. Click the “Embed” button. YouTube will provide the exact code that you need. Simply copy that code, and head back into the “Edit Landing Page” section of ilinkONE Version 8.

Paste the code wherever you would like the video to appear, and hit Submit.

When people visit a site to place an order, they certainly may know which product they’d like to order. But oftentimes, people simply like to browse. Thus, they may utilize the Product Group and Product Type categories.

In the ilinkONE Version 8 software, users have the option to present the Groups and Types via thumbnails. Thumbnails for each group or type can be displayed directly on the Search page.    Users also have options as to how big the thumbnails may be (by default, the thumbnails are 100 x 100 pixels and the large option is 250 x 250 pixels). If you only have a few items, then you certainly may take a look at using the large thumbnail option.

But no matter what you choose, you certainly will want to ensure that the sizes of your thumbnails are consistent.

If you’d like to do this in your own instance of our software, it’s real easy. The main two things you need to do are:

• Modify your Client Rules to display thumbnails for Product Groups and Types (other options include text links and dropdowns)
• Create your thumbnails, and then upload them via the Database Admin pages for Groups and Types

I hope that you find this feature helpful!

Below is the screenshot of one way that thumbnails could spice up the front page of your online ordering portal:

 I wanted to share a few of the tips that I thought you might find helpful as well.

 The Money is in the Details

 Size, weight and shape are very important to think about when you are creating a mailer. Make sure to check out http://ilnk.me/1e83 for size and pricing options from the USPS. A quick tip that Trish gave was a non-machine able piece automatically increases the cost .20 cents. If cost is a factor for you, following the guidelines is one way to insure that you are not spending any money where it is not necessary.

 Be Creative When it Comes to Folds

During the examples section of the webinar, I was very impressed with the many different folding options that were presented.  Of course, wafer seals can play a big part in the mailing process and the costs. If you were to fold the mailer on the right side, you have 3 open areas that must be closed with a sticker. Your best bet may be to place the fold on the bottom and then you only have to seal the tip opening with a wafer. However, being creative with your folding can have a positive impact on the success of your piece.

 Stand Out

What are some ways that you can make your mailer stand out? One suggestion might be to use variable data pieces. Use the data you have about the recipient to personalize the piece – and try to go beyond Dear [FirstName]. Other options might pop-up cards and light-up cards.

 In conclusion, Trish left the audience with this quote: “A person is shown 6,000 media messages a day; they will roughly pay attention to 50 of them and positively remember 4 of them.”

 Will your next direct mail piece be remembered?

If any of those things are true, we have a little application that may be able to help you:

Send them a QR Code Valentine message by simply visiting http://ilnk.me/QRlove