Pictures from drupa 2012
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on Friday, May 4, 2012 
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in Our CEO John Foley, Jr. is currently having a great time in Germany at drupa 2012.
And we are quite thankful that he’s been taking and sharing a ton of pictures with us from the event!
We’ve been posting them up on our Facebook page in a drupa 2012 photo gallery. We’d love for you to check them out!
There’s pictures of John posing with customers, pictures of the the massive trade show booths, pictures of the scenery outside, and more.
View the drupa Photo Gallery Here >>
Below is one of our favorites. This is a picture of John after he delivered a presentation at the Dscoop at drupa event:
Click here to see more pictures from drupa >>
Marketing Tips for Printers from Kelley Holmes
As many of you know, I am quite passionate about helping printers grow their business by improving their own marketing efforts.
In fact, I wrote a book that is full of ideas, campaigns, plans, templates, and other inspiration!
Of course, I also recognize that there are a lot of other great folks in the industry that are sharing great advice for printers.
Advice from Kelley Holmes
I came across the video below from Kelley Holmes of Cygnus Business Media the other day. If you have a few free moments, it’s absolutely worth watching!
Action Items for Printers
In the video, Kelley highlights a number of important steps that printers can take to succeed at marketing themselves. A few of these include:
- Thinking like a publisher — recognize what your audience wants, when they want it, and at what time.
- Focus on creating relevant and inspiring content
- Use a multi-channel approach!
I absolutely agree with those steps!
I thought this video was very helpful and I hope that you do too!
Business Transformation: Dscoop at drupa
If you are heading to Germany for drupa, I’d like to tell you about a very special event that is happening around the same time.
HP is putting on the “Dscoop at drupa” event from April 30th through May 4th.
I’m quite happy to share the news that our CEO John Foley, Jr. will be speaking at this event.
He’s actually delivering two presentations while he’s there.
In the video below, John discusses the presentation that will be tailored to the General Commercial Printing group.
The title of this presentation will be “How to Strategically Transform and Grow Your Business”.
John will also be delivering a presentation to the Labels & Packing group of printers at Dscoop at drupa. Click here to learn more about that one!
Marketing Tips for Mailing and Fulfillment Service Providers
I recently had the chance to speak at the 2012 MFSA Southwest Conference in Fort Worth, Texas.
I want to express my sincere gratitude to the conference organizers for having me down and to all of the attendees for making me feel loved. I mean it! I really appreciated it. There was a great camaraderie throughout the conference.
Throughout my presentation, I discussed the convergence of traditonal forms of marketing — including print, mail, and fulfillment — with online marketing, social media, and mobile.
I presented strategies, tips, and tools that service providers can use to effectively sell, build, manage, execute, and measure multi-channel marketing solutions.
Below are the slides that I used for my presentation. I hope that you find them helpful!
Ready to Learn More?
Would you like to learn how interlinkONE’s solutions can help you succeed with multi-channel marketing?
I’d love to help! Register for a demo today to see what we can do for you >>
A New Path to Sustainable Growth: Dscoop at drupa
In less than two weeks, I will be headed to Germany for the biggest event in the printing industry – drupa!
I am absolutely looking forward to experiencing this massive trade show for the first time.
Also, I’m excited that I’ll be delivering two presentations at the Dscoop at drupa event! One of my presentations will be specifically targeted towards printers in the Label and Packaging space.
I took a moment to film this video regarding what I’ll be talking about:
Presentation Overview
Title: A New Path To Sustainable Growth
Description: During this session, I will present growth strategies for printers in the labels and packaging space. I will provide ideas and tactics that printers can use to stand out from their competition. I will provide an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer. I will also provide inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
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Tags Drupa, Dscoop, event, growth, presentation, print industry, printers, speaking, sustainable 
