Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital […]
Transforming a business is never easy. Whether it is a software business such as the one I run or printing business seeking to add products and services that meet new and different customer needs, there are many challenges to be faced. But it can be done, and it has been done by many companies. Transformation takes patience, perseverance and […]
As the print, mailing, and fulfillment industries continue to change, and budget cuts become more and more common, there’s no denying the severe threat of outsourcing that every in-plant faces.
At this year’s IPMA Conference, I’m excited and honored to be one of the keynote speakers, delivering my presentation, “Business Transformation: A New Path to Profit for In-Plant Facilities.” During […]