Business

How To: Handle a Public Complaint

No matter what type of business or what the size, there are always going to be customer complaints to deal with, and unfortunately, some of those may be public. Whether or not you believe particular complaints are justified, you need to be prepared on how to take on the situation in a professional manner. How you handle mistakes is […]

How To: Increase Email Open Rates

As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does have some downfalls, especially […]

5 Ways to Use QR Codes to Improve Your Next Conference

The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes can be read by any smartphone and are a great and effective way add some […]