It was not that long ago that in-plant production for most larger organizations was a busy and hectic sight to see; so much so that it wasn’t uncommon to see a business need to outsource a great deal of printing at particular times of the month. It seems the requirements at the end of the month, or the end […]
While it sure can be fun to generate personalized URLs and QR codes and then put them on a piece of printed material (direct mail, flyers, brochures, etc), the real enjoyment can come from the time you spend actually tracking and measuring how things are working.
Here are four metrics that […]
In today’s world of marketing and communications, consumers are demanding relevant information more than ever before from the companies that they are interested in (“I don’t have time to read all of this!”). Many businesses are thus devoting resources to new technologies and to creating strategies that will help them solve that need. However, marketing departments often do not have […]