Business

4 Essential Sales Skills Your Modern Sales Team Needs

Most businesses and associations understand that the old, high-pressure sales tactics of the past are no longer useful. Today’s businessman wants solutions from providers who actually understand the modern business environment – and who are dedicated to helping their clients succeed.

That means you might have to update your sales team’s skills to deliver what your customers and members want. […]

Business Transformation: A New Path to Profit for the Printing Industry

Print and mail service providers transforming their business is nothing new, yet it can seem like an impossible task if you don’t know where to begin. In my book, “Business Transformation: A New Path to Profit for the Printing Industry,” I cover just that:

“Clearly, if you have heavy investments in printing equipment… you don’t […]

Making Inbound and Content Marketing Work for You

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good news for customers, who […]