Mobile Shoppers
Posted by 
on Thursday, February 2, 2012 
at 2:38 PM 
in 
According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.
If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:
- More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.
Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?
If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:
iFlyMobi — Mobile Website Builder
QReate & Track — QR Code Management
Marketing Tips for Mail and Fulfillment Service Providers
In just a few days, my beloved New England Patriots will be facing the New York Giants in the Super Bowl. And while I will certainly be rooting heavily against New York in that game, that certainly will not stop me from heading to that State in order to meet with some mail and fulfillment service providers!
On Wednesday, February 1st, I will be speaking at a meeting of the Mailing and Fulfillment Service Association (MFSA) New York Chapter.
Presentation Overview
The presentation that I will be delivering is titled “How You Can Improve Your Own Marketing Efforts”.
I will focus on providing actionable items and intelligence that service providers can use to reach more prospects and generate more leads. Some of the main topics that will be covered include:
- Creating a marketing strategy and plan
- How to incorporate online marketing and content marketing into your effort
- Ideas for executing multi-channel marketing campaigns
- Ways to use social media and mobile marketing in your business
If you are in the New York area, I hope to see you there!
Event Details
When: Wednesday, February 1, 2012
Where: Club 101, 101 Park Avenue, (40th St), New York, NY
5:30 – Cocktail Reception
6:15 – Dinner
7:00 – Program
Need more information? Please visit the MFSA New York Chapter’s website >>
P.S. Go Patriots!
Integrating Print in a Multi-Channel World
There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
(0) Comments
Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web The Importance of Warehouse Management Software
On a daily basis, I have the opportunity to engage with companies of all different shapes and sizes that provide inventory and fulfillment services.
Some of them are fulfilling thousands of orders a day for their company’s sales force; others are providing fulfillment services for their customers. Many of them are packaging and shipping marketing and sales collateral — binders, brochures, books, trade show displays, etc. — while others are fulfilling product orders that were placed by consumers.
But no matter what their situation might be, they nearly all face the same challenges.
Common Challenges in Warehouse Management
Companies that provide the service of managing inventory, a warehouse, and the fulfillment process often face the following questions:
- How accurate are their inventory counts?
- How can they monitor and improve their turnaround times?
- How can they automate their daily tasks?
A company’s ability to answer and accomplish those items is often directly related to the warehouse management software that they choose to use.
Succeeding with Warehouse Management Software
Many companies understand the importance of managing their warehouse inventory correctly, but too often they settle for simplistic programs such as Excel, Access, or Word documents to track their inventory flow.
While there are benefits to using these programs for specific tasks, they fail to add efficiency, consistency, and quality control to the process. This where the importance of using proven warehouse management software comes to light.
Not only can focused, inventory management software make organizing and tracking shipments and product output easier on your employees, but it can also help you generate valuable reports and analytics for your company and for your customers.
Also, by using an online software application, you can often get very close to a real-time inventory count situation, which should absolutely help to reduce unnecessary frustration in regards to backorders.
There are many other benefits that can come from fully utilizing an online, warehouse management software application.
If you are interested in how interlinkONE could help you out in that regard, register for a free demo of our solutions! Or, please click here to read more about our software.
Free Webinar: Making Money with Mobile
Can mobile marketing help you to grow your business? I’m happy to share the news that we’ll be answering that question during a free webinar. The theme will be “Making Money with Mobile”.
This webinar will take place on January 25th, 2012, from 2-3 PM Eastern Time.
We’ll be sharing information about mobile websites, QR Codes, and strategies for selling mobile solutions. Please join us! Simply fill out the form below to register:
