Business

Business Transformation: A New Path to Profit for the Printing Industry

Print and mail service providers transforming their business is nothing new, yet it can seem like an impossible task if you don’t know where to begin. In my book, “Business Transformation: A New Path to Profit for the Printing Industry,” I cover just that:

“Clearly, if you have heavy investments in printing equipment… you don’t […]

Making Inbound and Content Marketing Work for You

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good news for customers, who […]

Marketing a Home Business on a Budget

If you have a home-based business, then you already know how important it is to market your profession to the outside world.

But, marketing takes time and money, which can sometimes put too much strain on your budget.

In order to get the most bangs for your marketing buck without breaking the bank, here are just a few ways to market […]