Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Integrating Print in a Multi-Channel World
Posted by 
on Thursday, January 26, 2012 
at 9:22 AM 
in There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web The Importance of Warehouse Management Software
On a daily basis, I have the opportunity to engage with companies of all different shapes and sizes that provide inventory and fulfillment services.
Some of them are fulfilling thousands of orders a day for their company’s sales force; others are providing fulfillment services for their customers. Many of them are packaging and shipping marketing and sales collateral — binders, brochures, books, trade show displays, etc. — while others are fulfilling product orders that were placed by consumers.
But no matter what their situation might be, they nearly all face the same challenges.
Common Challenges in Warehouse Management
Companies that provide the service of managing inventory, a warehouse, and the fulfillment process often face the following questions:
- How accurate are their inventory counts?
- How can they monitor and improve their turnaround times?
- How can they automate their daily tasks?
A company’s ability to answer and accomplish those items is often directly related to the warehouse management software that they choose to use.
Succeeding with Warehouse Management Software
Many companies understand the importance of managing their warehouse inventory correctly, but too often they settle for simplistic programs such as Excel, Access, or Word documents to track their inventory flow.
While there are benefits to using these programs for specific tasks, they fail to add efficiency, consistency, and quality control to the process. This where the importance of using proven warehouse management software comes to light.
Not only can focused, inventory management software make organizing and tracking shipments and product output easier on your employees, but it can also help you generate valuable reports and analytics for your company and for your customers.
Also, by using an online software application, you can often get very close to a real-time inventory count situation, which should absolutely help to reduce unnecessary frustration in regards to backorders.
There are many other benefits that can come from fully utilizing an online, warehouse management software application.
If you are interested in how interlinkONE could help you out in that regard, register for a free demo of our solutions! Or, please click here to read more about our software.
Free Webinar: Making Money with Mobile
Can mobile marketing help you to grow your business? I’m happy to share the news that we’ll be answering that question during a free webinar. The theme will be “Making Money with Mobile”.
This webinar will take place on January 25th, 2012, from 2-3 PM Eastern Time.
We’ll be sharing information about mobile websites, QR Codes, and strategies for selling mobile solutions. Please join us! Simply fill out the form below to register:
New Reporting Options for Mobile Websites
I am quite happy to announce that we have rolled out a new feature to the iFlyMobi application.
Users can now easily insert Google Analytics tracking code into their mobile websites. This feature can be used in conjunction with the existing reports that are provided inside of iFlyMobi.
Below is a brief video on how this feature can be used:
If you’d like to learn more, simply head over to the iFlyMobi.com website >>
Learn How to Grow Your Business at the PODi AppForum
![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo-300x81.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
From January 23rd-25th, I will be in Las Vegas for the 2012 PODi AppForum. If you will be attending too, let me know! I’d love to meet up with you.
I sat down in front of the camera to discuss what I’m looking forward to in regards to this year’s show. Enjoy!
While I’m there, I’ll have the chance to deliver a presentation on January 24th the topic of “How to Transform Your Business into a Marketing Services Provider“.
I promise that this session won’t contain any fluff — from the beginning to the end, I will share inspiration that you can take home to help your print business grow! I’ll be sharing case studies, strategies, plans, campaigns, and other ideas to help you succeed.
Click here to learn more about the PODi AppForum >>
