Doing all you can to market your company’s website should always be a top priority as a business owner. Pre-Internet; most business owners relied on word-of-mouth and marketing to get business. When turning the clock forward a couple of decades ago, the debut of the Internet literally changed the business world. For many business owners, this meant marketing in a different way, one that’s helped countless businesses succeed.
If you have been wondering how to go about better marketing for your website, it is not all that difficult. With the right focus on spreading the word, your business can reach to new heights. Those heights can end up being quite lucrative at the end of the day.
Make Your Website Stand Out
When it comes to making your website stand out from that of the competition, it all begins with a plan. For individuals entering business in the last decade or two, were they thinking no website was necessary? If so, you’ve likely woken up to the reality of the situation.
In starting a business, one of the first things business owners need to focus on is having a quality website. This starts by looking at where to buy domain names. It is important to remember that the right domain name for your company is crucial. Not only do you want a name that differentiates you from competitors, also have one easy to remember. One of the great things with domains is you won’t pay an arm and a leg for them. Shop around, searching for the best domain provider out there.
Once that important chore is behind you, the next big task ahead is marketing your new website. Stellar marketing has to be a top priority. If it isn’t, you will find it hard for your site to rank high on Google and other search engines. In turn, you will make it harder for consumers to locate you.
Market Like There is No Tomorrow
In marketing your website, zero in on these four keys:
Use any and all resources to market your site. Although some marketing campaigns will cost money, others are free. Should you decide to work with an outside marketing firm, be sure to research them ahead of time. Even though there are some fantastic marketing firms out there, you want only the best.
Anyone who knows anything about websites understands the important aspect content plays. If lax on writing and posting marketing content, you’re already behind the eight ball. Once again, you may end up having to go outside of your company, seeking the help of a freelance writer. If that is the case, review them as you would any other firm you think about doing work with. Also make sure that any and all blog content written gets promoted on social media.
3. Social media
In putting social media to work for your website, remember social networking is available to you 24/7. As a result, there is no reason you should not be using it. Another important factor with social media is that quantity overrides quality. This means you do not have to be on half-a-dozen or more social sites to get the full impact of it. You are better off when you focus in on one or two sites that make the most sense for your business, and then put all your time and effort behind them. Often, you are best-served on Facebook or Twitter, the number one and three sites worldwide.
Never forget the important role your customers can play in helping to market your website. It is your customers that oftentimes know you better than anyone else. Let them help market you and your brand, especially to their family members and friends. In case you worry that many of your customers won’t be too excited about marketing you, give them some incentive. By offering different specials and deals, you will have more energetic customers. Marketing your website is something that isn’t a choice, it is a necessity.
When you put your mind to it, the possibilities are literally endless.
About the Author: Dave Thomas covers marketing topics on the web.
As we move further and further into a technological age that allows entrepreneurs the freedom to connect with qualified candidates from around the globe to complete their tasks in an efficient manner, it’s important to make a case for the increasingly popular practice of outsourcing for small businesses.
It’s a term that most members of the working world have more than likely heard once or twice, though a few of us may not be entirely sure of what exactly outsourcing entails, or what major benefits it has to offer, especially to those operating small businesses.
Outsourcing is the practice of hiring workers or firms outside of a given company to perform various projects and tasks for the company itself, leaving its regular employees free to focus on more pressing matters. Whether it’s for such jobs as accounting, customer service, or assistance with a larger project that the company doesn’t have sufficient time to focus energy on, outsourcing can be a light in the dark for small businesses everywhere for three key reasons.
The search for new employees to cover a task or project can be daunting and overwhelmingly expensive. While you may find employees that are suitable for the job in due time, most new workers need extensive training to be caught up to speed on what their job entails. The training hours and resources can be costly, and it all adds up very quickly. With outsourcing, you can eliminate the costs that come along with fully hiring more employees, and focus a percentage of those finances on shifting the work to professionals who are already trained for the exact task that you need completed.
As previously mentioned, it can be tedious and time-consuming to search for, hire, and train new employees to assist with tasks or workloads that could easily be outsourced to a firm that already has the time, knowledge, and resources needed to deliver results to your small business. Most outsourcing agencies will be ready to pick up your project as soon as you assign it, without having to focus energies into unnecessary training and hiring, and this allows for your business to operate at a far more superior level of efficiency.
Once you’ve handed over your extra projects and any miscellaneous side jobs that need to be accomplished, you’ll find that you have more time to focus on larger priorities associated with building and operating your small business. No longer having to devote time and resources to these small branches of work will allow you to provide exceptional service and work quality to your clients without keeping yourself or your staff stuck in the office past dinner time.
It’s certainly advisable for small businesses everywhere to research and evaluate the pros and cons of outsourcing on a case by case basis to determine if the practice would suitable for the needs of both the business and the clients, so be sure to investigate your options personally if you’re considering seeking the services of an outside firm for the betterment of your company.
Whether you guest post regularly or it is something you truly need to do more of, knowing the various benefits that guest posting offers is something you should definitely be on top of.
That said is your brand doing all it can with guest posting? For instance, have you reached out to countless blogs to see if you can guest post to them on a regular basis? If not, why is that? Some business owners will state that they do not have the time (or patience for that matter) to do all that reach out, only to have many publishers come back and respectfully decline. In the process, the former are denied yet another opportunity to promote their brands.
In the event guest posting has not been a big priority for you up to this point and time, it certainly wouldn’t hurt to change that thinking moving forward, allowing you to grow your website traffic. So that you know how to best take advantage of guest posting for your brand, remember these four tips:
1. Identify a message
What exactly are you looking to accomplish with guest posting in the first place?
If you’re on top of your game, you know that guest posting can direct more eyes towards your website–traffic that very well can turn into dollar signs sooner rather than later. That said make sure your message is loud and clear. When guest blogging; don’t make it all about your brand.
For one, there’s a good chance many publishers will not run your guest post if it comes across as too self-promotional. Google and other search engines are likely to penalize too, so be wary of posts where it is heavy on the “me” factor and light on the “we factor. Rather write the posts to help consumers learn more about your general industry, giving them information they may have trouble finding elsewhere.
Lastly, you can still run a link back to your website, one that doesn’t come across as spam.
2. Write with Authority
Keep in mind that both publishers and consumers like reading articles with some meat to them. That said, always look to write with authority when providing guest posts to others. While guest posting for your marketing needs, you still need to consider the needs of those you are talking to.
What can your audience learn from each and every guest post you craft? Will they have a guest post to read that they simply can’t find anywhere else? Finally, will your post resonate with them months after it has gone live?
When you write with authority, you stand a much better chance of being recognized as authoritative and relevant, two keys to success oftentimes in the business world.
3. Promote your posts
When you guest post for other sites, you can’t fall down on the job in terms of promoting those efforts on social media. Be sure you promote those posts without any reminders from publishers, doing it on your own because you know about the benefits that will come from it.
As an example, if you tweet out a guest post on Twitter that you (or your company) have authored, it stands to reason that other folks on Twitter (some following you and those seeing the relevant hashtags) will retweet your post. With that occurring, your post (and your brand) now gets more attention.
4. Keep chugging along
Last but not least, guest posting takes time and effort. Yes, that also translates into being committed. It can be easy after doing a few guest posts to figure you made some inroads, so no need to write for a period of time.
Unfortunately, guest posting doesn’t work that way. In order to have a real impact with guest posting, you have to keep hammering away time and time again with the articles. Always do your best to not only keep the ideas and the posts coming, but also to know what your message should be to those consumers you haven’t reached just yet.
About the Author: Dave Thomas writes about marketing and business topics on the web.