The Importance of Customer Relationship Management

Try to imagine, for a moment, being unable to tell family and friends apart or to distinguish them from strangers in a crowd. This is a real circumstance for some people, such as a woman, featured in this video, who suffered an injury in her work as a firefighter and who now experiences “face blindness” because of […]

How Relevant is Your Content?

It might not be a good idea to sell snow to the Eskimos, but it’s probably not a good idea to sell them sun loungers either. If you’re thinking “well of course not, that would just be silly”, then you have a sense of what makes content relevant to its audience. There’s a lot of talk about relevancy these […]

Marketing Can Be Effective Despite Budget Limitations

Marketing can be one of the most frustrating aspects of business for small and medium sized businesses.

The challenges of connecting with your target audience while staying within a reasonable budget can be overwhelming when business operations take up much of the effort and concentration on a day to day basis. There are ways for businesses to market without having […]