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6 E-Commerce Advantages

These days, an online store is essential (not optional) for business success. Having an online presence and e-commerce store has many advantages — some obvious, some less overt. To start, an e-commerce store has far lower overhead than a brick and mortar shop. E-commerce advantages start with making your business available to customers 24/7, 365 days a year for […]

The Importance of Customer Relationship Management

Try to imagine, for a moment, being unable to tell family and friends apart or to distinguish them from strangers in a crowd. This is a real circumstance for some people, such as a woman, featured in this video, who suffered an injury in her work as a firefighter and who now experiences “face blindness” because of […]

How Relevant is Your Content?

It might not be a good idea to sell snow to the Eskimos, but it’s probably not a good idea to sell them sun loungers either. If you’re thinking “well of course not, that would just be silly”, then you have a sense of what makes content relevant to its audience. There’s a lot of talk about relevancy these […]