Try to imagine, for a moment, being unable to tell family and friends apart or to distinguish them from strangers in a crowd. This is a real circumstance for some people, such as a woman, featured in this video, who suffered an injury in her work as a firefighter and who now experiences “face blindness” because of […]
It might not be a good idea to sell snow to the Eskimos, but it’s probably not a good idea to sell them sun loungers either. If you’re thinking “well of course not, that would just be silly”, then you have a sense of what makes content relevant to its audience. There’s a lot of talk about relevancy these […]
Marketing can be one of the most frustrating aspects of business for small and medium sized businesses.
The challenges of connecting with your target audience while staying within a reasonable budget can be overwhelming when business operations take up much of the effort and concentration on a day to day basis. There are ways for businesses to market without having […]