Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Super Bowl Sunday QR Code
Posted by 
on Friday, February 3, 2012 
at 7:00 AM 
in Super Bowl Sunday is just a few days away and here at the interlinkONE office we are MORE than ready for the big game! The past couple of weeks we have worn our favorite New England Patriots gear around the office and if you listen to the chatter in the hallways you will be sure to hear people talking about the big game.
To get ready for the game we decided to create a Super Bowl – themed QR Code. The QR Code directs people to a mobile website that was built with iFlyMobi. The website is full of Super Bowl history, a Super Bowl quiz , game day recipes, and more!
If you are just as excited for the game as we are what are you waiting for?! Take out your smartphone and scan the QR Code below!
Go Patriots!
Mobile Shoppers
According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.
If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:
- More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.
Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?
If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:
iFlyMobi — Mobile Website Builder
QReate & Track — QR Code Management
Marketing Tips for Mail and Fulfillment Service Providers
In just a few days, my beloved New England Patriots will be facing the New York Giants in the Super Bowl. And while I will certainly be rooting heavily against New York in that game, that certainly will not stop me from heading to that State in order to meet with some mail and fulfillment service providers!
On Wednesday, February 1st, I will be speaking at a meeting of the Mailing and Fulfillment Service Association (MFSA) New York Chapter.
Presentation Overview
The presentation that I will be delivering is titled “How You Can Improve Your Own Marketing Efforts”.
I will focus on providing actionable items and intelligence that service providers can use to reach more prospects and generate more leads. Some of the main topics that will be covered include:
- Creating a marketing strategy and plan
- How to incorporate online marketing and content marketing into your effort
- Ideas for executing multi-channel marketing campaigns
- Ways to use social media and mobile marketing in your business
If you are in the New York area, I hope to see you there!
Event Details
When: Wednesday, February 1, 2012
Where: Club 101, 101 Park Avenue, (40th St), New York, NY
5:30 – Cocktail Reception
6:15 – Dinner
7:00 – Program
Need more information? Please visit the MFSA New York Chapter’s website >>
P.S. Go Patriots!
QR CODES IN THE WILD: JANUARY 2012 EDITION
Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts.
Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.
Qweekr’s: The QR Code Magazine
The Print Ad That Talks to You
St. Joseph’s University QR Code
Starbucks Incorporates QR Codes onto its Packaging
Scan the QR Code to locate a Post Office
Shop for Tools via the QR Code on the Direct Mailer
QR Code used on Packaging for Game Board
Integrating Print in a Multi-Channel World
There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web 
