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So far John Foley, Jr. has created 168 entries.

How In-Plants Can Use Cross Media: Part I

Cross media is essential these days for anyone trying to reach their target audience in a meaningful way. For in-plants, this may mean attracting the attention of your in-house clients, or helping your parent organization push its promotions to multiple channels.

Either way, a discussion of what cross media is, and how to use it effectively, can help you remain […]

12 Ways to Incorporate Social Media into Your Next Event

If you are attending or exhibiting at an upcoming event, be sure to prepare an online marketing strategy to help you plan for it, as events are a great opportunity to build awareness and promote your organization online. There are many online channels you can use for event promotion, but we would advise you to begin with social media. […]

Which Social Networks Should Be a Priority for Your Association?

With limited resources and a wide variety of social networks to choose from, many associations find themselves asking, “What should be the number one social media outlet to pursue?”

Unfortunately, there is no easy way of answering this because each social site is so unique. They each provide their own benefits, and associations would be able to use and benefit […]