About John Foley, Jr.

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So far John Foley, Jr. has created 136 entries.

How Relevant is Your Content?

It might not be a good idea to sell snow to the Eskimos, but it’s probably not a good idea to sell them sun loungers either. If you’re thinking “well of course not, that would just be silly”, then you have a sense of what makes content relevant to its audience. There’s a lot of talk about relevancy these […]

Don’t Underestimate the Power of Email Marketing

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting the most out of […]

No Bull: Jumping the Chasm Between Sales & Marketing

Recently, I had the pleasure of being on the Sales Lead Management Association Radio with host Jim Obermayer. I was thrilled to have this opportunity to participate in the topic of “Jumping the Chasm between Sales and Marketing.” Below, please enjoy a recording from the session, where you will hear my unique perspective on why marketing so often fails […]