There’s no better way to grab the attention of the mobile masses than with a little humor.
Text marketing sprinkled with humor will set your campaigning apart from the competition for a number of reasons.
With tickling text messages in mind, here are a few benefits of using humor in your text marketing:
Top Companies Getting Mobile Laughs
With more than 2 billion mobile users and growing, there’s no better time than now to turn your next text marketing campaign into a mobile standup routine.
Okay, you don’t have to have your audience rolling in their seats, but a little humor does go a long way.
Just take it from these funny mobile campaigns….
- Funny and Fake – Bradesco, a Brazilian car insurance company got their mobile followers laughing by sharing a picture of a shiny new car with them. When recipients swiped the image, the car crashed into the side of their smartphone screens followed by the message, “Unexpected events happen, so you better have insurance”.
- Complete the Ad – Axe Body Spray sent texts out to their subscribers that linked to an image of a supermodel taking off her jacket. The image was followed by a message prompting recipients to text a certain code after 9pm to complete the ad. Thousands of guys did only to receive a message stating they have dirty minds and therefore need Axe.
- Happier Hour – Taco Bell marketed a funny take on Happy Hour by sending out a text to followers encouraging them to participate in Happier Hour. What’s happier hour? A reminder to meet up at Taco Bell after work for tacos of course.
Sure, the text marketing campaigns above are funny, but what exactly are the benefits of a humorous campaign?
The article “Stop Me If You’ve Heard This One: Using Humor in Text Marketing” mentions keeping funny campaigns short and clean. This is all part of creating a text marketing campaign that’s memorable.
When you go the funny route, you’re setting yourself apart from the competition, which will make customers remember what you have to say.
A humorous text doesn’t have to be over the top to be funny, but it does have to be clever or at least have a punch line.
The Funnier, The More Shareable
When you unleash a text campaign that’s truly funny, it practically markets itself.
Well, when people find something funny, it’s their natural inclination to share it with friends and family.
Whether you text a clever ad that turns out to be something hilariously unexpected or you link to a funny video, being funny will increase the chances of word of mouth advertising, which is hugely beneficial.
Opening a line of communication between your business and potential customers is the key to marketing success.
With a little humor in your text marketing campaigns, you’ll make your business more approachable. When your business is approachable, it makes customers more willing to reach out and communicate.
If you have a funny bone, share it by turning your text marketing into a mobile laugh factory.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and technology.