Recently, I had the pleasure of being on the Sales Lead Management Association Radio with host Jim Obermayer. I was thrilled to have this opportunity to participate in the topic of “Jumping the Chasm between Sales and Marketing.” Below, please enjoy a recording from the session, where you will hear my unique perspective on why marketing so often fails in its understanding of sales problems, and how sales doesn’t escape when it flops in “selling” marketing on its needs. During this session, I will address the failures that both departments experience, and how to better bridge this communication gap.