Do you have what it takes to be a mobile marketing legend? You don’t need an advanced degree or specialized training. In order to be destined for mobile marketing greateness, you just need to keep your head in the mobile marketing game. Here are 4 questions you must ask yourself to fulfill your destiny!
1. Do You Stay On Top Of The Latest News?
Do you read articles and watch videos to find out how other companies are tackling the technology? How mobile marketing is evolving? IF you’re not keeping tabs on it, there is no way you can know if you’re going in the right direction.
2. Have You Created A Support Network?
You don’t have to do everything from scratch. This isn’t Homemade Mobile Marketing 101. A support network is a great way to keep your finger on the pulse of the latest and greatest without having to learn everything yourself. Sites like iFlyMobi and Qreate & Track provide that kind of support.
3. Do You Utilize Location-Based Applications?
Business that understand the need to exploit the inherent features of mobile devices understand that using location based apps is a complete no-brainer when it comes to mobile marketing. Anything from a mobile friendly site that can provide directions from the user’s location to your business, to ads that pinpoint users who are local to entice them with a discount is a smart (and imperative to ultimate greatness) aspect of mobile marketing efforts.
4. Are You Embracing Consistency?
Consistency is key – not only in branding, but also in timeliness. You want to make sure you show “who” your company is and not create some new identity through mobile marketing. You also don’t want to over-do it and be in your audience’s face 24/7.
Ask yourself these four questions next time you evaluate your mobile marketing. But if you have more questions – I know the place to get them answered.