Social media is an outstanding tool for businesses – large and small alike.

However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight.

At this year’s LPIA Innovation Conference, I will be speaking about what you actually need to do in order to grow your business with social media.  I am thrilled to be afforded this opportunity because social media for business – your business – is something I truly believe in.

 Presentation Preview

During this presentation, which is entitled “Connect, Build, Sustain: Growing Your  Business with Social Media“, I will shed light on the importance of understanding how your target audience uses social media.

This includes items such as:

  • Knowing what networks they use
  • Knowing when they use them
  • Knowing how they use them

I will also discuss ways that you can drive traffic from your social networks to your website. This is a key step that many companies miss — but that is an essential step for generating leads and sales!

Social media, search engine optimization, website design, strategic plans and tactics all are necessary cogs in your business machine.

After my presentation, you will be equipped with actionable ideas and practical advice borne from successful case studies.

 Are You Ready To Move Forward?

Social media, despite its inherently creative appearance and perception, very much needs a hard and fast plan behind it.

I cannot stress enough the importance of a carefully crafted plan fleshed out to best benefit your company. Your accounts will need to be updated regularly with engaging, educational and inspiring content. A sports car is no good if there is no gas in the tank.

Social media can, and will, work for you.

I hope to see you at my session at this year’s LPIA Innovation Conference to get you started on the path to profit.

I promise that when I’m done, you’ll be equipped with the knowledge and tools to start connecting, building, and sustaining success through online marketing efforts.

My presentation is scheduled for Friday, November 9th at 2:15 PM.

Follow me on Twitter @johnfoleyjr!

Click here for more information on the event >>