Below is a press release containing news that we are very excited to share with you!
Press Release Contents
ALEXANDRIA, VA—The Mailing & Fulfillment Service Association (MFSA) will be holding a press conference during Graph Expo in Chicago on Sunday, October 7th at 11AM in Room S502a of McCormick Place South. There, MFSA representatives will announce an industry tool that will help direct mail customers align with service providers that best fit their needs.
The effectiveness and ROI of a properly executed direct mail campaign has been proven. Now business owners who are looking to grow will be able to shop for the best service provider who can provide specific services such as NCOA lists, targeted in-home dates, mail tracking, measurable integrated online and in-print marketing, and more.
MFSA President and CEO Ken Garner stated, “MFSA is taking the lead on the development of a web-based portal that links direct mail service providers to those companies looking for services such as print, design, mail and distribution of marketing collateral. This online tool will be a gateway solution for small to mid-size companies who may not have the time or capabilities to conduct an effective marketing push themselves.”
MFSA is partnering with interlinkONE, a Boston-based software solutions company, to provide a helpful and easy-to-use solution.
Karen DeWolfe, Vice President of Sales for interlinkONE says, “Having the ability to match service providers with the vast number of small businesses that are looking for help, guidance and expertise in marketing and direct mail is going to be exciting. The goal is for small local businesses to get a boost in revenue from taking advantage of direct mail and marketing programs while service providers are opened up to more opportunities and customers.”
If you have any questions, please make sure to visit MFSA at Booth 668 and interlinkONE at Booth 1071.
About the Mailing & Fulfillment Service Association
MFSA is the national trade association for the mailing and fulfillment services industry. For more than 92 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide learning and professional development of the managers of these companies.
The association is comprised of more than 480 companies, most of which are located in the USA and Canada. Regular members are in the mailing services, product fulfillment, or literature fulfillment business. Associate members are the suppliers to the mailing and fulfillment services business. These suppliers are providing mailing and fulfillment companies with hardware, software, mailing lists, transportation services, and supplies—the full range of products and services needed by professional high-volume mailers and shippers.