On August 8th, our CEO John Foley, Jr. will be speaking at the 7th Annual Bridge to Integrated Marketing and Fundraising Conference in Washington, D.C.
John will be delivering a presentation entitled “How Inbound Marketing Can Work For You”.
Attendees can catch this session from 2:15 PM – 3:30 PM in the Baltimore 2 room.
John recorded this brief video to provide attendees with a sneak peek as to what they can expect at the conference and his presentation:
Some of the items that John will cover during his presentation on inbound marketing are:
- Developing an inbound marketing strategy that will be tailored to your business needs
- Using social media to effectively reach more prospects and customers
- Converting your website into a lead-generation machine
- Taking steps to humanize your brand and promote your cause and/or benefits
- Creating content that can be used for each step of the buying cycle — from generating an inquiry to converting a lead into a sale
- Measuring the impact of your inbound and outbound marketing tactics
- And more!