When building landing pages, the window of customer action is small. You need to craft your page to maximize the chances of the viewer doing whatever it is you want them to do, downloading a White Paper, subscribing to an eNewsletter, etc.
Here are five quick tips to make sure you are building an optimized landing page.
1. Less Is More
Don’t overburden your visitors. It is a challenge of all web pages to keep viewers engaged for more than a few seconds. Extraneous clutter and excessive questioning will drive prospects away. Request only the information you really need. And remember, white space can be your friend.
2. Write Airtight Text and Headlines
There won’t be a lot on your landing page, so each word you put down needs to pack a wallop. Use a captivating headline and text filled with buzzwords. And, as always, check your spelling and grammar. One mistake on a page with only 50 words will be immediately noticeable.
3. Offer No Escape
Okay, this is a little overly-dramatic. But remove all navigation bars or any buttons or links that may lead your visitor to any other page or site. If you get someone to check out the landing page, you want them to fill out the form.
4. Integrate Social Media
Having social media badges on your landing pages introduces legitimacy and the idea that other people really like the product or service you are offering. You can never have too many positive testimonials. And think about integrating a video as well – explaining the product or service while humanizing your brand as well.
5. Looks Matter
Don’t overlook design. A clunky, unsightly interface will turn away a potential client faster than anything. Keep it classy.