As many of you know, I am quite passionate about helping printers grow their business by improving their own marketing efforts.
In fact, I wrote a book that is full of ideas, campaigns, plans, templates, and other inspiration!
Of course, I also recognize that there are a lot of other great folks in the industry that are sharing great advice for printers.
Advice from Kelley Holmes
I came across the video below from Kelley Holmes of Cygnus Business Media the other day. If you have a few free moments, it’s absolutely worth watching!
Action Items for Printers
In the video, Kelley highlights a number of important steps that printers can take to succeed at marketing themselves. A few of these include:
- Thinking like a publisher — recognize what your audience wants, when they want it, and at what time.
- Focus on creating relevant and inspiring content
- Use a multi-channel approach!
I absolutely agree with those steps!
I thought this video was very helpful and I hope that you do too!