Making Print Interactive: QR Codes and NFC

Home/Marketing, Technology/Making Print Interactive: QR Codes and NFC

Making Print Interactive: QR Codes and NFC

At interlinkONE, we have been big fans of QR Codes for a long time.

We absolutely think that they are a great way to make print interactive and measurable, and they can certainly help you reach the mobile audience.

However, we are always keeping our eyes open to other technologies that could disrupt the way that people consume information and communicate.

Ladies and Gentleman, Here Comes NFC

Before we discuss what NFC is, we’d like to demonstrate it to you. Here’s a video that I recently had the chance to film with our CEO John Foley, Jr.:

An Overview of NFC

NFC stands for Near Field Communications. To put  it simply, it is wireless technology that allows an initiator and a target to interact within close range.

Thus, NFC makes it possible for us to do what we did in that video — we could simply tap our NFC-enabled phone against the printed piece, which then directed us to the web.

That’s one of the big differences between NFC and QR Codes. With NFC, we did not need to open up an App first, and have it do the work of figuring out where the QR Code on the printed piece wants to send us.

The Mobile Buzz

Over the past couple of years, the mobile world has certainly been spreading the buzz about NFC.

Granted, the buzz about QR Codes has been much louder! And for good reason.

In order to use a QR Code, you primarily just need to have a smartphone. Anyone with a smartphone can download a QR Code reader App to start interacting with printed materials that have QR Codes.

However, you can’t just download an App on your iPhone today to use NFC.

The enablement of NFC primarily requires hardware changes. As of today, the iPhone does not support it. The same can be said for many of the other smartphones that are owned in the United States, as well as in other parts of the world.

However, that will change sooner than later. We don’t know when Apple will start supporting NFC in the iPhone. But when it happens, the usage of NFC will certainly take off.

More NFC Resources

If you’d like to read more about NFC, here are a few links that may help:

How Will You Be Affected By NFC?

The Wikipedia page on NFC lists a number of practical applications on how NFC could be applied to the “real world”.

A lot of the recent talk and news centers around how it will be a huge player in the mobile payment world.

  • You’ll be able to pay for things simply with your mobile phone thanks to NFC
  • You’ll be to access/present your account information for a loyalty card program thanks to NFC
  • You’ll be to take advantage of coupons and discounts with your phone thanks to NFC

But it certainly goes beyond that.

  • You’ll be able to register for contests by tapping your phone against a poster or flyer
  • You’ll be able to watch a How-To video after tapping your phone against a product’s packaging
  • You’ll be able to connect with people you meet by tapping your phone against their business card
  • And more!

John Foley, Jr.'s NFC LinkedIn Card

John Foley, Jr.'s NFC LinkedIn Card

Will NFC Replace QR Codes?

This is just my opinion — but I certainly do not think that a surge of brands using NFC will spell the end of QR Codes anytime soon.

For one, NFC is not going to work unless you are a extremely close to the target (1.5 inches, according to Wikipedia). Thus, I think that QR Codes will continue to be an effective way for people to make posters, signs, and other printed banners interactive.

In the end, technology succeeds if it truly makes life easier for customers and prospects. Is it easy-to-use? Is it easy to explain the technology to other people? Does it deliver an appropriate and compelling experience?

Those types of questions will always be ones that the technologies of the future need to answer. No matter what “wins”, it looks like we are all in for some excitement and changes.

 

About the Author:

26 Comments

  1. Exam Results 2014 July 7, 2014 at 7:22 am - Reply

    You ought to be a part of a contest ffor one of the most useful websites on the net.
    I’m going to recommend this website!

  2. another nike bot July 7, 2014 at 7:11 am - Reply

    Awesome issues here. I’m very happy to see your article.
    Thank you so much and I am looking forward to contact you.
    Will you kindly drop me a mail?

  3. Janelle April 26, 2013 at 11:16 am - Reply

    I need to to thank you for this great read!! I certainly enjoyed every bit of it.
    I have you saved as a favorite to look at new stuff you post…

  4. new york seo firm April 11, 2013 at 3:00 pm - Reply

    If some one needs expert view regarding running a blog then i advise him/her to visit this webpage, Keep up the good job.

  5. Llamadas March 20, 2013 at 4:42 am - Reply

    Thanks on your marvelous posting! I really enjoyed
    reading it, you are a great author.I will make sure to bookmark your
    blog and will often come back down the road. I want to encourage that you continue your
    great work, have a nice day!

  6. social media strategist March 16, 2013 at 12:04 am - Reply

    I think this is among the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The website style is great, the articles is really great : D. Good job, cheers

  7. seo agency February 28, 2013 at 3:56 am - Reply

    Coming across your blog totally made my afternoon. You
    have no idea.

  8. internet marketing company boston February 10, 2013 at 11:34 am - Reply

    Woah! I’m really enjoying the template/theme of this website. It’s simple,
    yet effective. A lot of times it’s difficult to get that “perfect balance” between usability and visual appearance. I must say you’ve done a fantastic job with this.
    In addition, the blog loads super fast for me on Safari.
    Excellent Blog!

  9. internet marketing massachusetts February 3, 2013 at 12:22 am - Reply

    I honestly love all the demanding work you have done keeping this blog around for everyone.
    I really hope this is around for a very long time.

  10. technology companies in austin January 23, 2013 at 8:19 am - Reply

    Eхcellеnt pοѕt. ӏ’m experiencing some of these issues as well..

    Feel free to surf to my website – technology companies in austin

  11. online marketing massachusetts January 16, 2013 at 7:22 am - Reply

    You honestly outdid yourself this time. I’m seriously impressed

  12. Rachael January 12, 2013 at 12:08 am - Reply

    I’ll right away grab your rss as I can not in finding your email subscription hyperlink or e-newsletter service. Do you have any? Kindly allow me understand in order that I may subscribe. Thanks.

  13. Nandish Sood January 2, 2013 at 4:40 pm - Reply

    Wow I can relate fully. Keep it going!

  14. online marketing specialist December 26, 2012 at 9:47 pm - Reply

    It is great to see this blog is finally getting the attention that it really deserves.

    Keep up the fantastic work.

  15. http://captchaboss.com December 15, 2012 at 6:12 pm - Reply

    Thanκs foг finally writing about > Making Pгint Interactive: QR Codes аnԁ ΝFC | interlinkONE, Inc.
    < Loved it!

  16. captcha bypass December 15, 2012 at 5:45 pm - Reply

    My relatives evеrу time say that I am wasting mу time heгe аt net,
    howеver I know I am getting knoωledge every daу by гeadіng thes gοod postѕ.

  17. Decaptcha service December 13, 2012 at 6:31 pm - Reply

    Gοоd daу I am so ԁelightеd ӏ found yοur blоg, I rеally founԁ you by aсcidеnt,
    ωhile Ι wаs rеѕeаrchіng on Yahoo fοr something else,
    Αnyωays I am hеre now anԁ would јust like to
    ѕaу thank yоu for а гemаrκable pοst anԁ a all round exсiting
    blοg (I alѕo lоve the themе/design), І don’t have time to read through it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent work.

  18. decaptcha api December 12, 2012 at 11:10 am - Reply

    I seldom writе responses, but i dіd somе searching and wound up hеre Making Print Interactive:
    QR Cοdes and NFC | interlinkONE, Inc.. And I do have 2 questions for you
    іf you do not minԁ. Could it be just me οr doeѕ it give
    the impression like a feω of the responses come aсrosѕ liκe theу
    are lеft by braіn dead visitors? :-Ρ And,
    if you arе posting οn addіtiоnal siteѕ, I’d like to keep up with everything new you have to post. Would you make a list of the complete urls of your public sites like your twitter feed, Facebook page or linkedin profile?

  19. online captcha solver December 9, 2012 at 5:48 am - Reply

    Wоw thаt wаs unuѕual. I just
    wrote an reаlly long comment but after I сlicked submit my comment didn’t show up. Grrrr… well I’m not wгiting all thаt
    оver again. Anyway, just ωanted to ѕaу
    excеllent blog!

  20. long beach advertising December 2, 2012 at 9:49 pm - Reply

    First of all I want to say terrific blog! I had a quick question
    in which I’d like to ask if you do not mind. I was curious to find out how you center yourself and clear your mind before writing. I have had a difficult time clearing my mind in getting my thoughts out there. I truly do enjoy writing however it just seems like the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any ideas or tips? Thank you!

  21. social media package December 1, 2012 at 8:08 pm - Reply

    Today, while I was at work, my sister stole my apple
    ipad and tested to see if it can survive a twenty five foot drop, just so she can be
    a youtube sensation. My apple ipad is now destroyed and she has 83 views.
    I know this is entirely off topic but I had to share it with someone!

  22. c# captcha solver November 30, 2012 at 10:09 pm - Reply

    Asking queѕtionѕ aгe гeаlly nice thіng if you
    аre not understanding anything tοtally, howеvеr this paragraph gives nіcе understanԁing еvеn.

  23. decaptchaocr.com November 30, 2012 at 8:54 pm - Reply

    I delight іn, cause I fоund exactly whаt I wаs having а look for.
    Yоu’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

  24. captcha bypass code November 30, 2012 at 2:07 pm - Reply

    I do nοt even understand how I ended up here, however I assumed this pоst
    was onсе good. I do not recοgnize ωhο уou aге but certаіnly you are going to a fаmous blogger shоuld
    you aren’t already. Cheers!

  25. bypasscaptcha key November 29, 2012 at 11:56 pm - Reply

    Нi there, I diѕcovered your web sіtе by
    means of Google while searching for a similar topic, yοur webѕite got herе
    up, it appeaгs to be like great. I haѵe boοkmаrked it in mу google bookmarks.

    Hi there, simply bеcame aware of yοur blog thru Google, and found thаt іt is
    truly іnfоrmative. I am goіng to watch
    out for brussels. I will appreсіate when уоu proceed this in future.
    Lots of other people cаn bе benefіted out of уour writing.
    Cheегs!

  26. free firefox download November 27, 2012 at 1:00 am - Reply

    Every weekend i used to go to see this web site, as i wish for enjoyment, since this this website conations
    really fastidious funny information too.

Leave A Comment