When it comes to marketing, we are all well aware of the importance of paying attention to our audience before we make decisions.
Before we invest too many resources into a certain channel or network, we would want to make sure that our prospects and customers are there!
What About Mobile?
When it comes to the world of mobile, you may find yourself in the “waiting” stage of trying to decide how to move forward with mobile marketing. If that is true, I’d love to give you a gentle nudge. Actually, a very big nudge.
The bottom line is: Businesses must take steps now to ensure that their online content is accessible on mobile devices.
comScore recently released statistics from February 2012. If you have a moment, I would certainly encourage you to check all of them out here. The statistic that really made a big impression on me had to do with Mobile Content Usage over the three months between November and February.
Guess which activity had the greatest positive increase in that time period?
Yep, that’s right — using a web browser.
In November of 2011, 44% of mobile subscribers were regularly taking that action….
And as of February 2012, 49.2% of mobile subscribers were using their phone to access the web.
What Does that Trend Mean to You?
There is no doubt that the number of smartphone owners will continue to rise, as well as the percentage of people that are using their phone to access the web.
The time to start building mobile websites, landing pages, and registration forms is now!
Would you like to know how to do that?
If so, I’d love to help. Check out our iFlyMobi product today to start easily building mobile websites.
Would you like more information?
If so, I’m happy to share the news that we’ll be hosting a free webinar on April 18th about QR Codes and mobile websites.