QR CODES IN THE WILD: DECEMBER 2011 EDITION

Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts.

Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.

Salvation Army Donation

Victoria’s Secret

1-800-Flowers

YakTrax 

PCC Natural Markets

Harry Potter

Disney

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Setting Social Media Goals for 2012

Did social media help you to grow your business in 2011?

We certainly hope so. But we also know that many companies may be wishing they could have experienced more success through that channel.

Of course, simply writing “succeed more” on our 2012 marketing plan will only take us so far. We need to establish more specific goals. What could those goals be? You may find some inspiration in the chart below from eMarketer:

eMarketer chart on social media success

If the items in that survey are ones that you'd like to accomplish in the near future, then your business will no doubt benefit if you do!

Here are a few tips on how you can do some of those successfully:

Development of a Clear Strategy

If you have ever seen John Foley, Jr. (my boss) speak about social media, I'm sure you would agree that he loves talking about the importance of strategy!

Some of the key items that John lists that need to be part of your social media strategy are:

  • Define Your Business and Its Goals
  • Clearly understand your target audience
  • Identify “the one thing” that truly makes you unique
  • And more…

If you'd like to learn more about how to successfully develop a clear strategy, check out this presentation from John Foley, Jr.

Executive Buy-In

If you happen to work at a company where folks from the management actively use social media, then this may not be a big problem for you.

However, this may not be the case. Not only will you need to show how social media is helping you accomplish the company's business goals, but you may also need to spend time educating your management team about how key social media tools actually work!

By putting in the effort to clearly identify the what, why, and how, you may find that people's buy-in may come a lot easier when you present them the results.

P.S. If you'd like a bit more help crossing social media goals off of your to-do list, I know some great folks at our sister company, Grow Socially, that can help.

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