There is no doubt QR Code usage has dramatically increased over the past year. We are seeing them regularly in magazines, on our mail, on TV, on posters and signs, on tattoos(!!!), and more.
But this has caused many companies — primarily print service providers, mail service providers and marketing agencies — to look for the answer to this question: How do we make money from QR Codes?
We are happy to announce the launch of a new program that will help companies to monetize QR Codes and other mobile marketing activities.
What does the White Label Program Include?
There are a number of features that will allow you to make the iFlyMobi application your own. They include:
- Branding the iFlyMobi application to look like your company: You can replace the logo and name with your own.
- Defining a custom URL: This allows you to control what URL your customers will see when they log-on to the application.
- Creating lead-generation forms for your customers that are optimized for mobile devices
- Providing your customers with a login that allows them to see reports for their mobile website
We will also be working with our White Label Program customers to help them sell QR Codes and mobile websites. Customers will have access to:
- Monthly webinars related to QR Codes, mobile websites, and other related topics
- Marketing and sales collateral that can be rebranded
- Phone/Live Chat Access to our team
- And more!
How Much Does the White Label Program Cost?
To utilize the White Label Program option for iFlyMobi, there is a one-time fee of $499.99. Also, you’ll need to choose a monthly plan that will allow you to build mobile websites for your own promotional efforts.
In order to add new clients to your White Label Program, you simply choose a monthly Page Plan for them. Then you can begin building mobile websites for them. Your customers will not see this fee, so you can charge them whatever you like for your mobile marketing services!
How Do I Get Started?
It’s easy! You can sign-up for a White Label account online today.
If you have been to any marketing-related conferences over the past year, I’m sure you’d agree that mobile has been a very popular topic.
Companies of all sizes are looking for information on QR Codes, mobile websites, mobile apps, and more. In addition to those items, there inevitably is a speaker at these conferences that will say this: “Don’t ignore SMS/Text! More people use that than they do the mobile web”.
It certainly can be motivating to hear those quotes and to read articles like this one. But how can you actually implement SMS/Text into your business?
Here are three ideas on how a printer could incorporate SMS/Text into their marketing, sales, and customer support activities.
Notification When A Job is Ready
Most of the printers that I work with send notification via email when a job is ready. In addition to that email, it may be worth considering sending a text-message to the customer at that time as well.
Of course, this may not make sense for all jobs. But here are a few scenarios where SMS may prove to be helpful:
- When the job was flagged as Rush/Urgent
- When the job will be picked up by a customer
- When the job will be delivered by the printer & sign-off is required
Yes, email or a phone call could certainly be used in those situations too. But as more and more people turn to SMS to communicate about all sorts of activities, this may be a way for a printer to also share information with their customer in a channel that they may prefer using.
To Share Information About Specials
Certainly, a business does not want every marketing initiative to be related to pricing specials and discounts. However, those can still be used from time-to-time to create buzz, garner attention, and increase sales.
Many printers are using email and social media to promote their specials. Another way to do that would be through SMS/Text. Since most pricing deals only have a short-window of time, SMS/Text can prove to be an effective way to get your customer’s attention very quickly.
Of course, the message we send out should do more than just provide details of the discount… Make sure that you include a way for them to redeem it!
To Gain Feedback After A Job/Project is Complete
We all want to generate repeat business. To do this, we often have to reach out to customers after a job has been done, seek to get their feedback, and then offer/recommend other activities that we could help them with.
One challenge in accomplishing that is finding the time — both for us (in this case, the printer) and the customer. Using SMS to initiate that conversation could prove to be an effective option for us.
For one, the text message most likely will get noticed by the customer. Also, it may provide the customer with a very quick way to provide feedback. (Many post-job follow-ups that I have seen come in the form of an email that often link to a survey that ask 10 questions!)
These are just a few ideas on how SMS/Text could be used to help improve marketing, sales, and customer support initiatives.
Have you found anything else that works? If so, please let me know in the comments below!