I was quite pleased to see John Sisson of Universal Millennium featured in a WhatTheyThink.com video today. John shared some excellent information on how his company has transformed and grown their business over the years. I think that they are certainly a positive story in the printing industry.
Full disclosure — Universal Millennium is an interlinkONE customer. However, in addition to having the chance to work with the folks from Universal Millennium in the vendor/customer relationship, I also had the chance to spend a lot of time with them while I was writing my book.
Yes, in Business Transformation: A New Path to Profit for the Printing Industry, I had the opportunity to feature a case study on Universal Millennium that highlights the path their company has taken to transform into a marketing services provider.
Here are a few of my favorite points from their story:
- They found ways to grow their business by making strategic acquisitions.
- They determined that they needed different resources internally and externally and they made the investments.
- They changed their branding and message to focus on what’s important — how they can help their customers!